Account Director

Right Formula; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Flexible hours

Discretionary bonus

Gym discounts

Enhanced pension contribution

Wellbeing Day

Volunteer Day

Sabbatical leave

Employee assistance programme

Private healthcare

Training budget

Cycle to work

Season ticket loan

Work From Anywhere

Job summary

Right Formula is seeking an Account Director to lead senior client relationships and drive growth across campaigns in the sports marketing space. Based in Battersea, London, the role requires strategic advisory leadership, budget accountability, and cross-functional team guidance to deliver measurable client impact.

You will translate business objectives into compelling strategies, uncover new opportunities, and ensure programs deliver tangible ROI while supporting agency growth through

Qualifications

• 8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields. Essential experience in Formula 1.
• Proven track record of leading major client accounts and delivering measurable business impact.
• Strong understanding of the global sports ecosystem, rights holders, sponsorship models, and fan engagement strategies.

Responsibilities

• Lead key client relationships and translate objectives into clear strategies and programs.
• Develop integrated sports marketing strategies anchored in KPIs and insights.
• Drive account profitability and deliver programs on time and within budget.
• Inspire teams to deliver high-performance outputs and foster collaboration.

Skills

Sports marketing

Client leadership

Senior relationship management

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Job description

About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

Role Overview

The Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level.

With a focus on unlocking value, the Account Director ensures that every recommendation, campaign, and activation translates into impact for the client’s business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities.

The role will be based at Right Formula’s offices in Battersea, London, and will require international travel.

Client Leadership & Growth

• Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth
• Translate business objectives into clear strategies and actionable programs that accelerate client performance
• Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio

Strategic & Commercial Impact

• Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes
• Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities
• Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives
• Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts

Team Leadership & Development

• Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact
• Mentor and develop team members to strengthen both agency capability and client delivery
• Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients

Agency Contribution & Thought Leadership

• Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value
• Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies
• Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices
• Champion efficiency and excellence across accounts, creating replicable models that scale client impact

Skills & Experience Required

• 8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields. Prior experience in Formula 1 is essential
• Proven track record of leading major client accounts and delivering measurable business impact
• Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies
• Excellent communicator with the ability to influence and build trust at senior levels
• Commercially minded, with experience managing budgets, scopes, and profitability
• A natural leader who thrives in fast-paced environments and inspires teams to deliver their best work
• Creative & passionate about sponsorship, brand experience and hospitality delivery
• Demonstrated ability to lead strategic planning, client development, and account growth initiatives
• Adept at delivering projects to, at times, tight & challenging deadlines
• Ability to problem-solve independently and in groups
• Interest in trends, learning new skills and developing creative ideas
• Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away

Role Structure & Benefits

• Hybrid working
• Flexible hours with core working hours between 10am – 4pm
• Discretionary bonus scheme
• Gym & Retail Discounts
• Enhanced Employer Pension contribution
• Mental Wellbeing Day & Volunteer Day in addition to annual leave
• Sabbatical Leave in conjunction with long-service
• Employee Assistance Programme

After successfully passing probation:

• Private Healthcare
• £500 per annum individual training budget
• Cycle to work scheme
• Payroll giving
• Season Ticket Loan
• Work From Anywhere Allowance

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.