Account Director

Portland Inc.; Greater London; Hybrid; GBP 90,000 - 135,000; Full time

Job summary

Portland Inc. is seeking an Account Director to lead high-quality digital communications for clients across industries. You will be the senior day-to-day digital adviser, connecting business objectives to audience-led channel strategy and disciplined delivery.

You will guide cross-functional teams, shape influencer and paid media plans, and ensure campaigns are delivered on time and budget with meaningful performance insights.

Qualifications

• 7+ years in digital communications/advertising
• Proven record leading digital campaigns (organic and paid)
• Experience advising senior clients and managing multiple workstreams

Responsibilities

• Lead digital strategies for clients across industries and markets.
• Advise clients on optimal use of digital assets and channels.
• Plan and deliver integrated campaigns across owned, earned and paid channels.
• Oversee social media, websites and other online platforms with quality control.
• Develop and execute paid media strategies on LinkedIn, Meta and Google.
• Lead GEO audits and translate findings into actionable recommendations.
• Provide counsel on responsible use of AI in communications.

Skills

Digital strategy

Client advisory

Leadership

Cross-functional collaboration

Campaign planning

Tools

LinkedIn Ads

Meta Ads

Google Ads

SEO

CMS

Job description

## Account DirectorApply: Hybrid: London, London, United Kingdom: Full time: Posted Today: R14570**Agency:**Portland**Job Function:**Consulting**Job Subfunction:**Business and Change Consulting **Job Description:**Digital Account DirectorFull Time Portland is seeking an Account Director to lead high-quality digital communications for clients across sectors and markets. You will be the senior day-to-day digital adviser: connecting business and communications objectives to audience-led channel strategy, disciplined delivery and continual optimisation. What success looks like* Trusted client counsel that sets and executes digital strategy in line with stakeholder needs and organisational priorities.* Integrated programmes that bring together organic social, paid media, web & SEO, influencer and content into one clear influence programme.* Digital campaigns delivered on time, on budget and with meaningful performance insight.* Practical, responsible advice on AI-enabled communications and generative-engine optimisation (GEO).* A collaborative digital team that grows its capability through coaching, experimentation and knowledge sharing.* Responsibilities* Lead digital strategies for clients across industries and markets, ensuring they are audience-led, integrated and aligned to wider communications objectives.* Advise clients on how to use their digital assets and channels most effectively to reach priority stakeholders and target audiences.* Lead the planning and delivery of integrated digital campaigns across clients' owned, earned and paid channels.* Oversee the delivery of client digital communications, including social media, websites and other online platforms, maintaining high standards of quality and consistency.* Devise and execute paid media strategies across LinkedIn, Meta and Google.* Develop and deliver influencer engagement strategies, from identifying the right partners through to activation, management and evaluation.* Lead GEO audits and translate findings into practical recommendations that strengthen visibility and performance across client channels and content.* Provide clear, practical counsel on the appropriate and responsible use of AI in communications, including opportunities to optimise content and workflows.* Manage the digital elements of client issues and crises, including rapid response, online reputation management and recovery activity.* Support new-business pitches and proposals with compelling digital insight, strategy and delivery plans.* Help build Portland's understanding of, and capability in, innovative communications through knowledge sharing, coaching and collaboration. ExperienceEssential* At least seven years of relevant experience in a digital communications environment.* A proven record of leading digital communications across organic and paid social, web optimisation, content and integrated campaign delivery.* Hands-on strategic and delivery experience with LinkedIn, Meta and Google paid platforms, including planning, optimisation and performance reporting.* Demonstrable influencer strategy and activation experience, with sound judgement on partnership selection, briefing, measurement and disclosure.* Working knowledge of GEO and AI-mediated discovery.* Experience advising senior clients, leading multi-disciplinary teams and managing multiple workstreams in a fast-paced environment.* Strong written, presentation and interpersonal skills; commercially aware, organised and calm under pressure, particularly during issues or crises.Desirable* Experience across multiple markets, regulated sectors or complex stakeholder environments.* Familiarity with social listening, web analytics, CMS, SEO and measurement tools.* Experience contributing to winning pitches, account growth or capability-building initiatives.* A commitment to inclusive communications and curiosity about culture, technology and changing audience behaviour. *Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.