Account Director

Equimedia; Cirencester; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Enhanced Holiday Allowance

Company Auto Enrolment Pension Scheme

Life Insurance

Annual Eye Tests

Refer a Friend Scheme

Bonus Scheme

Continuous Training and Development

£25, net per month gym membership

Free Employee Assistance Programme

Free Parking

Job summary

equimedia in Cirencester, England, is seeking an Account Director to lead digital strategy development for key clients. You will oversee campaign execution and build strong client relationships, ensuring profitability and growth.

The role reports to the COO and involves budgeting, forecasting, and cross-selling to expand accounts while maintaining high service standards in a fast-paced agency environment.

Qualifications

• Seasoned digital marketer with strategic planning and client growth experience.
• Experience with SEO/AEO and CRO projects.
• Strong analytical and budgeting skills.
• Excellent communication and relationship-building abilities.
• Ability to lead cross-functional teams and drive profitability.

Responsibilities

• Grow client accounts and develop proactive relationships.
• Lead client account strategy, planning and forecasting.
• Oversee results data analysis, insights and opportunities.
• Monitor service delivery quality and campaign execution.
• Ensure internal finance controls and process adherence.
• Develop knowledge of digital media, markets and trends.
• Provide asset recommendations and participate in content strategy.
• Contribute to new business meetings and pitches.
• Support and develop junior team members.

Skills

Strategic planning

Digital marketing

Analytics

Excel

PowerPoint

Education

Degree preferred

Tools

Excel

PowerPoint

Google Analytics

Job description

Account Director

Reporting to COO

Workingat equimedia,a digital performance agency, the Account Director is a senior client contact who leads the development and planning of our clients’digital strategy and oversees all campaignand projectexecution.You will leadyour clients’agency teamseffectivelyandbuild great client relationships. You will work to make equimedia a key part of the client’s marketing departmentand grow each account while safeguarding our profitability.

You are comfortable with data, responsible for leading results analysis, challenging what you see, extracting insights, exploring opportunities for clients, settingtargetsand monitoring results. You can make the complex, simple, are experienced atidentifyingopportunities to introduceadditionalservices, and have a proventrack recordofcross selling and up selling togrow client accounts.

You like being hands-on and are well-organisedand efficient, and comfortable managing all aspects of our relationship with each client.

With a keen commercial sense, you stay current with digital developments and work closely with colleagues to develop commercial proposals for clients. You take responsibility for budgeting,forecastingand profitability. You are collaborative and work with integrity to achieve the best outcome for equimedia, our team and our clients.

This role does not currently include line management, but if needed in the future, you will haveexperience ofsupportingand developing junior team members.

Key Responsibilities

• Growing client accounts

• Developing proactive, positive relationships with all clients

• Leading client account strategy, planning and forecasting, short,mediumand long term

• Leading results data analysis, insight development and opportunity spotting for our client and the agency

• Monitoring thequality of our servicedelivery,campaignplanningandexecution

• Ensuringour internal finance control processes and all other processes arefollowed

• Continuously develop knowledge of what is going on in digital media, the web and society,businessand culture in general, and lead research in your clients’ business and markets

• Provide recommendations for our asset development: web site, casestudiesand social media. Activelyparticipatein ouragency’scontent development and social media strategy.

• Contribute tonew businessmeetings,help toorganiseandtake part inpitches

• Supporting and developing the skills andexpertiseof your team whenrequired

Key skills and qualities we are looking for include:

• Experienced digital marketer with strategic digital planning abilitieswithexperience ofwebsitedevelopmentprojects, SEO/AEOandCRO projects, knowledge ofdigitalchannelsand platforms, targeting options, campaignoptimisation,resultstracking and analysis

• Proven ability to grow client accounts

• Good at building positive client and team relationships

• Analytical approach with strong Excel skills

• Strong commercial sense

• Great communicationskills, both written and verbal, and experienced inPowerPoint

• Motivated,enthusiasticand proactive attitude

• Collaborative leader who motivates and supports others

• Experience of working within a fast-paced agency environment

• Good attention to detail

• Ideally an academic degree, with strong ‘A’ levels or equivalent if not studied to degree level

Benefits

• Competitive salary

• Enhanced Holiday Allowance – starting with 22.5 days holiday plus bank holidays

• Company Auto Enrolment Pension Schemeand Salary Sacrifice Scheme

• LifeInsurance

• Annual Eye Tests

• Refer a Friend Scheme

• Bonus Scheme

• Continuous Training and Development Programmes

• £25, net per month gym membership contribution

• Free Employee Assistance Programme provided by AXA PPP

• Free Parking when intheoffice