Account Based Marketing Executive

Jobtailor; Cannock; On-site; GBP 30,000 - 55,000; Full time

Job summary

Jobtailor is seeking an ABM-focused marketer to support the delivery of our account-based marketing strategy in a B2B environment. You will research high-value target accounts, create stakeholder maps, and generate insights to inform campaigns.

In this role you will collaborate with marketing, business development, policy and technical teams to ensure aligned messaging and leverage Salesforce, Marketing Cloud and other automation tools.

Qualifications

• Marketing experience, preferably in a B2B environment, is essential.
• Proven cross-functional collaboration across teams is required.
• Integrated marketing and market intelligence are essential.
• Strong market research and insights-driven generation skills.
• Stakeholder mapping expertise is required.
• Project and account management experience desirable.

Responsibilities

• Support the ABM Manager in delivering the ABM strategy.
• Research high-value target accounts, key stakeholders, competition and offerings.
• Develop insights reports and stakeholder maps for key accounts.
• Prepare research recommendations and strategic insights for campaigns.
• Use media resonance and social listening tools to gather campaign insights.
• Support execution of multi-channel ABM campaigns using marketing automation software.
• Collaborate with marketing, business development, policy and technical teams to align messaging and delivery channels.
• Build and nurture relationships across target accounts to deliver marketing-qualified contacts.
• Manage marketing-generated data legally and appropriately under GDPR.
• Maintain a personal development plan and stay current with marketing specialisms, prospect news and industry trends.
• Establish relationships across relevant business units and with wider stakeholders.
• Develop rapport with designated business development leads.
• Keep up with sector trends and develop customer relationships when marketing opportunities arise.

Skills

Market Research

Stakeholder Mapping

Market Intelligence

Competitive Analysis

Research Methodology

Insights Generation

Project Management

Account Management

Tools

Salesforce

Marketing Cloud

Marketing Automation Software

Job description

• Support the ABM Manager in delivering the ABM strategy
• Research high-value target accounts, key stakeholders, competition and offerings
• Develop insights reports, stakeholder maps and individual personas for key accounts
• Prepare research recommendations and strategic insights for campaigns
• Use media resonance and social listening tools to gather campaign insights
• Support execution of multi-channel ABM campaigns using marketing automation software and the full marketing technology stack
• Collaborate with marketing, business development, policy and technical teams to align messaging, content and delivery channels
• Build and nurture relationships across target accounts to deliver marketing-qualified contacts
• Manage marketing-generated data legally and appropriately under GDPR
• Maintain a personal development plan and stay current with marketing specialisms, prospect news and industry trends
• Establish relationships across relevant business units and with wider stakeholders
• Develop rapport with designated business development leads
• Keep up with sector trends and develop customer relationships when marketing opportunities arise

Requirements

• Marketing experience, preferably in a B2B environment - essential
• Proven track record of cross-functional working - essential
• Integrated marketing - essential
• Market Research - essential
• Market intelligence and competitive analysis - essential
• Research methodology and insights driven generation - essential
• Stakeholder mapping - essential
• Project management - desirable
• Account management - desirable
• Salesforce & Marketing Cloud experience - desirable
• Brand marketing - desirable

Core Competencies

Demonstrates expertise in Account-Based Marketing (ABM) strategies, market research, and stakeholder mapping, while effectively collaborating across teams to drive integrated marketing campaigns. Proficient in managing marketing data in compliance with GDPR and leveraging marketing automation tools to enhance campaign performance.

Highest-signal resume keywords

• B2B Marketing Experience
• Market Research
• Stakeholder Mapping
• Integrated Marketing
• Market Intelligence

Hard Skills

• Market Research
• Stakeholder Mapping
• Market Intelligence
• Competitive Analysis
• Research Methodology
• Insights Generation
• Project Management
• Account Management

Soft Skills

• Cross-Functional Collaboration
• Relationship Building

Industry Keywords

• Account-Based Marketing
• GDPR Compliance
• Integrated Marketing
• B2B Environment

Tools & Technologies

• Salesforce
• Marketing Cloud
• Marketing Automation Software