ABM Regional Manager, EMEA

Elastic; United Kingdom; Remote; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Health coverage

Flexible locations and schedules

Generous vacation days

Donation matching

Volunteer hours

Parental leave

Job summary

Elastic is seeking an Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the EMEA. This role intersects marketing, sales, and customer success, owning high-impact campaigns with a focus on technical and business decision-makers, storytelling, and pipeline contribution.

Ideal candidates understand enterprise technology buying cycles, procurement processes, and trust in technical sales environments.

Qualifications

• 5–6 years of experience in B2B marketing, with ABM or strategic field marketing focus.
• Experience crafting and delivering ABM programs targeting enterprise or commercial accounts.
• Experience marketing technical or hi-tech products to sophisticated buyers (IT, engineering, security).
• Strong ability to partner with sales leaders and translate technical value into marketing strategy.
• Proven multi-channel campaign and executive-level engagement experience.

Responsibilities

• Define ABM strategy and execute programs for priority accounts.
• Design 1:1 ABM programs aligned to target accounts and buying groups.
• Lead account planning with sales to define priorities and outcomes.
• Personalize messaging around use cases such as cybersecurity, AI/ML, and observability.
• Develop integrated ABM plans using content syndication, paid media, and events.
• Coordinate with global campaigns, regional marketing, and product marketing.
• Ensure messaging resonates with both technical evaluators and business decision-makers.
• Architect end-to-end ABM campaign delivery from strategy to measurement.
• Build landing pages tailored to target audiences and priorities.
• Draft account-specific messaging for CIOs, CISOs, engineering leaders, and IT decision-makers.

Skills

ABM strategy

B2B marketing

multi-channel campaigns

sales alignment

enterprise marketing

marketing automation

Tools

Demandbase

6sense

Salesforce

Marketo

Job description

the company, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The the company Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — the company’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

We're looking for a strategic, creative, and highly collaborative Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the EMEA. This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns, with a focus on technical and business decision-maker engagement, compelling storytelling, and pipeline contribution.

This is an outstanding opportunity for a marketer who understands the nuances of enterprise technology buying cycles, complex procurement processes, and the importance of trust and credibility in technical sales environments. You will drive personalized programs that navigate sophisticated buying ecosystems — from developers and engineering leadership to CIOs, CISOs, and procurement teams.

What You Will Be Doing

• ABM Strategy & Execution
• Design and implement 1:1 ABM programs aligned to target accounts and buying groups
• Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines
• Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
• Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
• Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers
• Campaign Management
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
• Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines
• Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning the company as a trusted partner in digital transformation
• Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels
• Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences
• Localize and adapt global plays to meet account needs while maintaining message consistency
• Own campaign budgets, timelines, and execution
• Measurement & Optimization
• Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment
• Provide regular performance reporting to team members and sales leadership
• Use insights to continuously refine ABM programs for greater efficiency and scalability
• Support the evolution of ABM playbooks, strategy, and execution tactics
• Event Execution & Logistics
• Work with Regional Marketing Managers in EMEA to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables
• Maintain up-to‑date ABM dashboards, campaign trackers, and internal documentation
• Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market

What You Bring

• 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
• Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts
• Experience marketing technical or hi‑tech products to sophisticated buyers, including IT, engineering, and security personas
• Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies
• Confident in driving multi‑channel campaigns and executive‑level engagement programs
• Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo

Bonus Points

• Familiarity with the enterprise technology landscape — including cloud, AI/ML, cybersecurity, and observability
• ABM knowledge framework certification is a strong plus

#LI-JM5

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, the company is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. the company is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [e-mail] will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster;