ABM Manager - EMEA New London, England, United Kingdom

Exclaimer; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare coverage

Retirement plans

Flexible working

Work from anywhere

Job summary

Exclaimer is seeking an Account-Based Marketing (ABM) Manager to build and run programs that engage, win, and grow our enterprise accounts. You’ll work with sales to understand priorities, reach buying groups, and create personalized experiences across digital channels and events.

You’ll collaborate with demand generation, field, product, and marketing ops to craft a measurable ABM approach for your territory, leveraging proven frameworks and room for creativity.

Qualifications

• 5+ years in B2B technology marketing, with ABM experience.
• Experience partnering with sales to align account priorities with marketing activity.
• Ability to plan and run account-based campaigns across channels.

Responsibilities

• Build and own ABM programs for key accounts (1:1) and clusters (1:few).
• Plan with sales on target accounts, buying groups, and goals; use intent signals.
• Collaborate with product marketing, content, and creative for messaging and assets.
• Manage budgets, timelines, and cross-functional delivery for your territory.
• Measure engagement, pipeline, and revenue impact; share results and iterating.

Skills

B2B marketing

Sales partnership

Planning & campaigns

Analytics

Marketing technology

Communication & PM

Tools

Salesforce

Demandbase

HubSpot

Job description

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.

Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.

We’re officially Great Place To Work Certified

Exclaimer has been recognised by Great Place To Work for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more: Great Place to Work UK | Great Place to Work USA

About the opportunity

About the role

We're looking for an account-based marketing (ABM) manager to build and run programs that help us engage, win, and grow our enterprise and key accounts. You'll work closely with sales to understand account priorities, reach the right buying groups, and create personalized experiences that generate quality pipeline and move opportunities forward. The role mixes planning with hands-on work. You'll turn account research, intent signals, and sales insights into coordinated campaigns across digital channels, content, executive events, and direct outreach. You'll work with demand generation, field marketing, product marketing, and marketing operations to build an ABM approach for your territory that's measurable, repeatable, and relevant to the people we want to reach. Proven ABM frameworks are already in place, and you'll have room to be creative.

What you'll do

• Build and own ABM programs: Develop and run tailored programs for individual key accounts (1:1) and clusters of accounts with shared needs (1:few) through paid media, email, landing pages, direct mail, and sales outreach. Turn what works into repeatable approaches for broader account segments.
• Plan with sales: Align with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up. Use account research, engagement data, and intent signals to set priorities and tie marketing to account plans.
• Work across marketing: Partner with product marketing, content, and creative teams to turn account challenges into clear messaging and assets. Work with regional and partner marketing on executive briefings, roundtables, and targeted events.
• Own delivery: Manage campaign budgets, timelines, and cross-functional deliverables for your territory. Work with revenue operations to activate account segments, coordinate campaigns, and keep tracking reliable.
• Measure and improve: Report on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact. Share results and recommendations with sales and marketing stakeholders, test new approaches, and document what works in reusable ABM playbooks.

What you'll bring

• B2B marketing experience: Five or more years in B2B technology marketing, including at least two years building and running ABM programs. You can point to programs that generated quality pipeline, sped up opportunities, or supported customer growth.
• Sales partnership: You understand enterprise buying cycles and how to engage multiple stakeholders within an account. You've worked closely with sales teams to turn account priorities into coordinated marketing activity.
• Planning and campaign skills: You're comfortable building an account-based plan and delivering it. You know how to adapt messaging and channels to different industries, personas, and stages of the buying process.
• An analytical approach: You can interpret account and campaign data, tell engagement apart from real business outcomes, and turn findings into clear recommendations. You're comfortable explaining both results and measurement limits.
• Marketing technology: You've used CRM, marketing automation, and ABM or intent platforms to build audiences, run campaigns, and measure performance. Experience with Salesforce, Demandbase and HubSpot is helpful. An appetite for using AI and automation in your work is a plus.
• Communication and project management: You build good relationships across teams, manage competing priorities, and take ownership of delivery. You bring creativity, attention to detail, and a willingness to test, learn, and adapt.

At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you.

Alongside competitive pay, you’ll have access to generous paid time off, flexible working options including our XFlex programme and a “work from anywhere” allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts. Wherever you're based, you'll find that Exclaimer’s benefits are designed to help you thrive: at work and beyond.

At Exclaimer, inclusion is more than a policy - it’s part of who we are.

We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via [e-mail] to let us know.