Workingstudent B2C SEO & AI Search (x/f/m)

Doctolib; France; Hybrid; EUR 21,000 - 22,000; Part time

Benefits offered by this job

Doctolib Academy onboarding

Hybrid work model

Deutschlandticket or semester ticket

Job summary

Doctolib is seeking a Working Student to join the Patient Marketing team in Berlin for B2C SEO and AI search initiatives. You will help optimize WordPress content, perform keyword research, and support AI-driven SEO projects with cross-functional teams.

The role offers a hybrid setup with up to 20 hours per week, a 12-month duration, and salary of 15–16 EUR gross per hour. Start date in November 2026; great for students across Germany and Europe seeking hands-on health-tech marketing experience.

Qualifications

• Currently studying marketing, media, communications or related field.
• Able to work up to 20 hours per week during semester.
• Strong written and verbal communication in English; German is a plus.

Responsibilities

• Support content strategies and CMS workflows for Doctolib in Berlin.
• Conduct keyword research, competitor analysis and report SEO performance.
• Explore generative-AI-supported SEO work and collaborate with local and international teams.

Skills

Content SEO

CMS management

WordPress

Keyword research

SEO analytics

AI search tools

Google Search Console

Semrush

Education

Marketing studies

Tools

WordPress

Claude

Gemini

ChatGPT

Job description

Doctolib is looking for you to join our Patient Marketing team in Berlin as a Working Student in B2C SEO and AI Search (x/f/m).

Patient Marketing helps Doctolib reach patients in Germany with relevant, useful content and strengthen access to healthcare. In this role, you will support content discoverability, content quality, conversion, data analysis, and AI-supported search initiatives.

What you’ll do

• Content SEO, CMS and editing: support content strategies, maintain WordPress content, and optimize copy for patients and search
• Keyword research, competitor analysis, and reporting: analyze the German health market and monitor SEO performance using tools such as Google Search Console and Semrush
• AI search and cross-functional support: explore generative-AI-supported SEO work and collaborate with B2C Marketing and Patient Content

Working with us, you will learn

• How SEO and AI search are applied in a fast-growing health-tech company
• Practical experience in content optimization, CMS workflows, and SEO analytics
• How to collaborate across local and international marketing teams

If you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.

You could be our next team mate if you

• Are studying marketing, media, communications, journalism, business administration, or a similar field, can work up to 20 hours per week during the semester, and have excellent written and verbal communication skills
• Speak German C2 and English C1 level; French or Italian is a plus
• Are familiar with a CMS such as WordPress and with AI tools such as Claude, Gemini, or ChatGPT

Now, it would be fantastic if you

• Have first experience in SEO or content marketing and with tools such as Google Search Console or Keyword Planner
• Have initial experience with Canva or an interest in translation and generative AI
• Have previous experience in marketing, communications, journalism, editorial work, publishing, or healthcare

What we offer

• A structured and personalized onboarding program through our Doctolib Academy, as well as a wide range of in-house training opportunities
• A flexible working model that allows for hybrid and office-based work
• A Deutschlandticket sponsored by Doctolib, or reimbursement of your semester ticket
• 28 vacation days per year (calculated pro rata according to your working schedule)
• The opportunity to work from EU countries or the UK for up to 10 days per year (eligible after 6 months)
• Company health insurance with many additional benefits and subsidies (eligible after 6 months)
• Regular breakfast in the office and subsidies for your lunch or grocery shopping
• A subsidized sports program with our partner Urban Sports Club

The Interview Process

• First Interview with the Hiring Manager
• Case study Interview

Job Details

• Working Student in part-time: up to 20 hours per week
• Duration: 12 months
• Workplace: Berlin
• Salary: €15 gross/hour - (€16 gross/hour from January 2027)
• Start date: November 2026
• Hybrid setup with 2 office days per week

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability. To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.

Join us in building the healthcare we all dream of! All information provided is processed by Doctolib for application management. For data processing details, click here. Please contact hr.dataprivacy(at)doctolib.com to exercise your rights.