Website & Digital content project manager H/F

GEODIS INTERSERVICES; Levallois-Perret; Sur place; EUR 40 000 - 55 000; Plein temps

Résumé du poste

Une entreprise de logistique recherche un Manager de Projet Digital Web pour optimiser la gestion de contenu de son site. Le candidat idéal aura un Master en marketing digital et au moins 3 ans d'expérience. Les responsabilités incluent la planification de contenu, la coordination avec les équipes internationales, et l'amélioration de la performance SEO. Des compétences en HTML et GA4 sont un plus. Ce poste nécessite la maîtrise de l'anglais.

Qualifications

• Minimum 3 ans d'expérience en marketing digital et production de contenu.
• Capacité à identifier les interdépendances fonctionnelles.
• Expérience en SEO et en gestion de sites.
• Multitâches et compétences en organisation.

Responsabilités

• Planification et publication de contenu sur le site Web.
• Coordination des mises à jour des sites avec les équipes de pays.
• Participation aux phases d'évolution et d'amélioration du site.
• Collaboration avec l'équipe IT pour résoudre les problèmes techniques.

Connaissances

Gestion de projet digital

Production de contenu

Compétences SEO

Compétences en reporting

Anglais courant

Capacité à travailler de manière autonome

Compétences organisationnelles

Esprit d'équipe

Formation

Master en marketing digital (BAC+5)

Outils

GA4

CMS (système de gestion de contenu)

HTML

Microsoft Excel

Description du poste

Overview

Fonctions Support - Marketing & communication

By his/her ability to manage actions to keep updated the Website GEODIS.com, and all Geodis sites, the Website Digital Project Manager allows the visitors of the website to have a fluent user experience. Clients and prospects who come on the Website should be able to discover all offers and the referent value proposal. The website should be consistent according to GEODIS activity. His/her main mission will be to coordinate all websites (75 versions) updates in terms of info and features to stick to the standard of the leading companies. He will display most of all contents and we will be responsible to ensure content production from experts. As part of this mission, Website Digital Project Manager will work also with IT teams to fix and solve the main issues identified on the website. He will participate to the run phase and some projects such as blog revamping, in order to improve the SEO of the website. The Website Digital Project Manager will be reporting to the Website manager product owner.

Responsibilities

• Content planning: Publish all contents on CHO Website and global EN + all EN version (Newsroom, customer advisory, RSE, page updates, new pages on the website…)
• Ensure that all CHO Website and EN version are aligned and make sure there is no contradictions between websites.
• Coordinate the countries by setting up steering meetings on website updates every month
• Animate the blog creation and support the authors to deliver on time & coordinate with social media team on social posts on articles
• Run phase: Participate in all actions about the Website run phases to deliver evolutions and improvements
• Work intensively with IT to sort out all technical issues on the GEODIS.com and specifically on the CMS
• Participate in all ceremonies of the agile mode with IT on the Website
• SEO: Work with the SEO experts to improve the ranking of the website
• Reporting: Produce weekly and monthly GA4 reporting to follow GEODIS website KPI to support the action plan to improve the awareness, visibility of GEODIS.com
• Produce adhoc reporting on a country / region
• Provide ongoing project status reporting

Qualifications

• Master\'s Degree (BAC+5) in digital marketing with minimum 3 years\' experience and experience in digital and content production
• Eager to lead projects in digital and in content production with teams involved
• Ability to identify cross functional interdependencies
• Ability to work autonomously with short delays when needed
• Background on CMS and Website
• Background in Supply Chain/Transport/Logistics is a plus
• Fluent English is a must
• Travel might be required occasionally
• Background in SEO, HTML code, GA4, Microsoft Excel
• Multitasking, organizational & reporting skills
• Team player