Web Analytics and Tracking Specialist

Jobtailor; Nantes; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Jobtailor in Nantes seeks a Web Analytics expert to lead GA4 and Google Tag Manager configurations, design robust tracking plans, and ensure GDPR-compliant data collection. You will monitor events and conversions, analyze data to drive marketing decisions, and advise clients on analytics strategies.

Ideal candidates have 2+ years in web analytics, strong GA4/GTM skills, and the ability to audit and implement tracking in production environments.

Qualifications

• 2+ years of professional experience in Web Analytics, Tracking, or Data Marketing in a permanent role.
• Strong working knowledge of GA4 and Google Tag Manager.
• Experience designing tracking plans and implementing them in production environments.
• Ability to understand client needs.
• Ability to technically audit tracking implementations.
• Ability to analyze data and provide actionable recommendations.
• Self-motivated, independent, and curious.
• Comfortable working in technical environments.
• A strong interest in SaaS, AI, Data, e-commerce, and tool development would be highly valued.

Responsabilités

• Become the agency's Web Analytics expert.
• Audit and design tracking plans.
• Configure and deploy GA4 and Google Tag Manager.
• Monitor events, conversions, and e-commerce journeys.
• Ensure data quality and identify anomalies.
• Analyze consent management and GDPR-related tracking requirements.
• Read and analyze data to support marketing decisions.
• Advise clients on Analytics and Acquisition challenges.
• Collaborate with developers and SEO/SEA specialists.
• Contribute to the design of new data tools and solutions.
• Continuously improve the agency's methods, tools, and expertise.

Connaissances

GA4 Configuration

Google Tag Manager Deployment

Tracking Plan Design

Data Analysis

GDPR Compliance

Outils

Google Analytics 4

Google Tag Manager

Description du poste

• Become the agency's Web Analytics expert
• Audit and design tracking plans
• Configure and deploy GA4 and Google Tag Manager
• Monitor events, conversions, and e-commerce journeys
• Ensure data quality and identify anomalies
• Analyze consent management and GDPR-related tracking requirements
• Read and analyze data to support marketing decisions
• Advise clients on Analytics and Acquisition challenges
• Collaborate with developers and SEO/SEA specialists
• Contribute to the design of new data tools and solutions
• Continuously improve the agency's methods, tools, and expertise

Requirements

• At least 2 years of professional experience in a permanent role focused on Web Analytics, Tracking, or Data Marketing
• Strong working knowledge of GA4 and Google Tag Manager
• Experience designing tracking plans and implementing them in production environments
• Ability to understand client needs
• Ability to technically audit tracking implementations
• Ability to analyze data and provide actionable recommendations
• Self-motivated, independent, and curious
• Comfortable working in technical environments
• A strong interest in SaaS, AI, Data, e-commerce, and tool development would be highly valued

Core Competencies

Expertise in Web Analytics, particularly in configuring and deploying GA4 and Google Tag Manager, along with a strong ability to analyze data for actionable insights. Proficient in designing tracking plans and ensuring data quality while adhering to GDPR compliance.

Highest-signal resume keywords

• GA4 Configuration
• Google Tag Manager Deployment
• Tracking Plan Design
• Data Analysis
• GDPR Compliance

Hard Skills

• Web Analytics
• Tracking Implementation
• Data Marketing
• Event Monitoring
• Conversion Tracking

Soft Skills

• Client Needs Understanding
• Self-Motivation
• Curiosity
• Collaboration

Industry Keywords

• E-commerce
• SaaS
• AI
• Data Tools
• Consent Management

Tools & Technologies

• Google Analytics 4
• Google Tag Manager