TikTok Shop - Partner (TSP) Development and Operations Manager - Paris

TikTok; Paris; On-site; EUR 55,000 - 75,000; Full time

Job summary

TikTok is seeking an Education Program Manager to design, implement, and optimize educational initiatives for TikTok Shop Partners in France. You will identify knowledge gaps, develop content and workshops, and support partners through their lifecycle on TikTok Shop.

You will partner with agencies and brands, analyze performance data, and create scalable training solutions to drive partner growth and platform success. Fluency in French and strong stakeholder management are essential.

Qualifications

• Minimum 3 years of experience with a Bachelor's degree.
• Experience in partnership development and account management.
• Data-driven thinker with ability to analyze metrics to drive decisions.
• Strategic mindset with curiosity about social e-commerce in France.
• Ability to work cross-functionally with multiple teams and stakeholders.
• French proficiency for liaising with French stakeholders.

Responsibilities

• Build relationships with brands, agencies, and partners across core functions: creative, social, production, logistics, influencer marketing.
• Serve as primary liaison and owner of client relationships for partner agencies.
• Support onboarding and incubation on the platform with strategic briefs, training, and consultation.
• Educate partners on best practices across live strategy and performance data analysis.
• Design and launch TSP incentives and engagement activities.
• Identify opportunities, provide actionable briefs, and align education plans with partner journeys.
• Use data to identify pain points and prioritize education initiatives.

Skills

Partnership development

Account management

Analytical thinking

Data analytics

Strategic mindset

Cross-functional collaboration

French proficiency

Education

Bachelor's degree

Job description

Responsibilities

The authenticity of TikTok has created a new way for brands and partners to meaningfully connect with creators and the community. Through an innovative E-commerce platform that helps discover and purchase products within the app, TikTok E-commerce enhances promotion and sales for partners and brands with an entertaining user experience.

Are you passionate about revolutionizing the E-commerce experience? Do you thrive in dynamic environments where creativity meets strategy? Join our TikTok Shop Partnership (TSP) team as we shape the future of social E-commerce. The team is in charge of managing Partners - agencies who service brands on TikTok and responsible for partners' performance.

We are seeking an experienced Education Program Manager to develop and manage educational programs for TikTok Shop Partners in the France market.

As the Education Program Manager, you will play a vital role in designing, implementing, and optimizing educational initiatives to support the success of our partners on the TikTok Shop platform. Your responsibilities will include identifying knowledge gaps and developing the right content, materials and forums to engage and educate TikTok Shop Partners (TSP) throughout their lifecycle on TikTok Shop. This will include dedicated partner interfacing support such as workshops, scalable external training solutions and longer-term internal education programmes to level up the organisation as a whole. You will be responsible for understanding our TikTok Shop Partner and seller journey in-depth, preparing and executing educational plans to tackle barriers to growth.

Responsibilities:

• Establish TikTok as the E-commerce platform of choice for brands by building strong relationships and exploring partnership opportunities with E-commerce and digital marketing agencies across core functions including: creative, social, production, logistics and influencer marketing.
• Establish themselves as the primary liaison, TikTok advocate and owner of client relationships for their respective agencies.
• Support partners throughout their onboarding and incubation on the platform, including identifying opportunities, providing strategic briefs, training, and consultation.
• Be responsible for TSP performance and growth by educating and training TSPs with best practices across live strategy, analysis and diagnosis of traffic and performance data.
• Design and launch TSP incentives and activities to encourage TSP's engagement.
• Focus on new agencies in the E-commerce ecosystem - building them up and developing them into successful and thriving TSP agencies.
• Utilise data proficiently to deeply understand pain points, formulate business requirements, identify opportunities and prioritise solutions.

The role is to expand and drive the TSP (TikTok Shop Partnership) ecoystem through business development, training and project management. This candidate will take part in onboarding and education of partners, from smaller TikTok savvy agencies to 'big six' media companies. You will become an expert on social E-commerce and all things to support our partners and help them to onboard their clients and grow sales on the platform. The position requires data analysis of various metrics, from livestreams and short videos, to identify opportunities to help TSPs support sellers to succeed on TikTok.

Qualifications

Minimum Qualifications:

• 3+ years of experience and a Bachelor's degree
• Experience in partnership development and account management
• Critical thinking, analytical skills with an entrepreneurial and proactive mind-set.
• Data driven; an analytical thinker experienced in using data and metrics to drive decisions.
• Have a strategic mindset and high curiosity to deeply understand the inner workings of social E-commerce in a France context.
• Ability to work cross-functionally with multiple teams and stakeholders
• French proficiency as the person will need to be liaising with French stakeholders

Preferred Qualifications:

• Self-starter, rapid learner and able to navigate fast-paced work environments and to thrive
• Proven track record of managing multiple projects simultaneously and prioritising work based on the needs of the business.
• Excellent communication skills, both verbal and written
• Great at building trusted relationships with platform partners.
• Experience in account management within tech companies, E-commerce platforms, or agencies is preferred.
• Established network within agency contacts across creative, social, production, or influencer agencies.
• Creative thinker with a knack for devising innovative strategies.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.