Strategic Communications Lead, EMEA

FM; Paris; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

FM, a leading mutual insurance company with a long-standing history, seeks a Strategic Communications Lead for the EMEA region to drive external communications, media relations, and executive visibility across Europe, the Middle East and Africa. This role will develop and execute coordinated programs with marketing and regional leaders to generate earned media and thought leadership opportunities.

The successful candidate will manage agencies, craft strategic messaging, and collaborate with

Qualifications

• A degree in Communications, Journalism, Marketing, or a related field.
• 9+ years of public relations and marketing experience in corporate or agency environments.
• Experience translating technical topics for Tier 1 media audiences.
• Proven track record building relationships with Tier 1 journalists.
• Experience collaborating with a global, distributed team.
• Fluent in modern communication channels, including social and digital media.
• B2B insurance or financial services experience desirable.
• Strong knowledge of Microsoft products and ability to learn new technologies.
• Familiarity with AI workplace tools such as Microsoft 365 Copilot, Claude, and ChatGPT.

Responsibilities

• Collaborate with marketing, leaders, SMEs and agencies to implement PR and thought leadership aligned with business and marketing strategies.
• Lead external communications strategy for FM across EMEA and ensure timely delivery of PR activities and campaigns.
• Develop proactive media relations programs to elevate FM's visibility and industry authority.
• Work with executives and subject matter experts on media interviews, content, and thought leadership storytelling.
• Oversee content creation by agencies and internal teams, plus writing and editing content.

Skills

Fluent English

Agency management

Storytelling & media relations

Cross-functional collaboration

Education

Degree in Communications, Journalism, Marketing or related field

Tools

Microsoft 365 Copilot

Claude

ChatGPT

Job description

Job Description

FM, a leading mutual insurance company established nearly two centuries ago, is dedicated to property risk management and resilience for its policyholder‑owners—many of the world’s largest organizations, including one in four Fortune 500 companies. Our mission combines scientific research, engineering expertise, and insurance protection to help clients prevent property loss and maintain business continuity through cost-effective risk management strategies.

Job Description

FM, a leading mutual insurance company established nearly two centuries ago, is dedicated to property risk management and resilience for its policyholder‑owners—many of the world’s largest organizations, including one in four Fortune 500 companies. Our mission combines scientific research, engineering expertise, and insurance protection to help clients prevent property loss and maintain business continuity through cost-effective risk management strategies.

We are seeking an experienced, results‑oriented communications professional to serve as the Strategic Communications Lead for the EMEA region. This role will lead external communications, media relations, thought leadership, executive visibility and storytelling efforts across Europe, the Middle East and Africa. They will be key in supporting FM’s global public relations and marketing objectives with a focus on earned media. Working closely with regional business leaders, subject matter experts, marketing colleagues, and agency partners, this individual will develop and execute coordinated communications programs that generate meaningful external visibility for FM through earned media, industry speaking opportunities, executive thought leadership, and strategic content.

Responsibilities

Collaborating with marketing colleagues, business leaders, SMEs, and agency partners to develop and implement PR and thought leadership in support of business and marketing strategies. Key responsibilities include:

External Communications Strategy

• Understanding business issues, objectives, and priorities and align communications activities to the needs of targeted audiences, delivering the right message to the right audience at the right time.
• Lead planning for PR and thought leadership activities that support FM’s reputation, business growth and marketing objectives in EMEA.
• Effectively balance timely delivery of materials for individual PR activities, programs and campaigns, providing agile support for unexpected priorities, and maximizing resources across the year.

Media Relations

• Providing oversight and guidance for EMEA-based PR agencies, media opportunities, and external communications activities to protect and enhance FM’s reputation.
• Develop and execute proactive media relations programs that elevate FM's visibility and reinforce the company's authority in the industry.
• Build relationships with key media contacts, Tier 1 journalists, and identify opportunities for interviews, commentary, feature stories, and other earned media placements.

Thought Leadership and Executive Visibility

• Work with FM’s executives and subject matter experts on media interviews, written content, and other thought leadership storytelling.
• Develop and optimize thought leadership content related to hosted and industry events, aligning event content to specific marketing campaigns when relevant.
• Overseeing the creation of content by agency partners, interns, freelance copywriters; also writing and editing content.

You must be able to work independently in a structure with a North America-based manager, EMEA-based marketing squad, multitask, and adhere to strict deadlines. This role will involve occasional international and overseas travel.

Qualifications

Knowledge and Skills Required:

• A degree in Communications, Journalism, Marketing, or a related field.
• Proven relevant public relations and marketing experience (min 9 years) within a corporate or agency environment with demonstrable experience in PR planning, implementation, and evaluation.
• Experience translating technical and industry-specific topics for Tier 1 media audiences.
• Proven track record building relationships among Tier 1 journalists.
• Experience collaborating with a global, distributed team required.
• Fluent in modern communication and storytelling channels, i.e., social media, digital media.
• B2B insurance sector or financial services experience desirable.
• Thorough knowledge of the complete suite of Microsoft products and the ability to quickly learn new technologies.
• Strong command of common AI workplace tools such as Microsoft 365 Copilot, Claude, ChatGPT, etc.

Position Requirements

• Excellent communication skills and executive presence. Fluent English a pre‑requisite, fluency in German or French would be a plus.
• Have demonstrable skills in managing agencies, outside third parties and vendors to achieve overall communications objectives.
• Adaptable work style and comfortable undertaking all levels of work assigned.
• Must have strong organizational and project management skills, the ability to network within the organization, lead/influence project teams, and build consensus.
• Must be comfortable working with senior management on a regular basis and the responsibilities and accountabilities that this brings.
• Flexibility to travel.

The final salary offer will be based on individual education, skills, and experience. The position is eligible to participate in FM’s comprehensive Total Rewards program that includes amongst others an incentive plan, life and disability insurance, well‑being programs, pension plan, career development opportunities.

FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.