Stage Web Analytics & Content Insights Intern - Paris - Janvier 2027

pernodricard; Paris; Sur place; EUR 16 000 - 17 000; Plein temps

Avantages offerts par ce poste

Company restaurant

Coursera training access

Employee events

Résumé du poste

Pernod Ricard is seeking a Web-Analytics & Content Insights Intern for a January 2027 start in Paris, for 6 months. You will join the MarTech Team within Global Tech, supporting Product Management of Web-Analytics and Digital Content solutions.

The role involves researching analytics technologies, documenting findings, and assisting with PIM and DAM initiatives across global teams. The position requires Bac+4/5, hands-on data analysis, and strong English; French is a plus.

Qualifications

• End of studies internship (Bac+4/5) in Business, Data Analytics, Engineering or related field.
• Prior internship or work experience in Digital Marketing, Data Analytics or Tech team is preferred.
• Familiar with GA4, Google Ads, Meta Campaign Manager or SEMrush is a plus.
• English is the main working language; French is a plus.

Responsabilités

• Research web analytics and search market intelligence and document findings clearly.
• Support PIM rollout tasks including scope framing, data prep, and training materials.
• Assist DAM evolution tasks, participate in agile ceremonies, and configure the portal.
• Help create cross-product dashboards and generate actionable insights from data.
• Contribute to cross-product documentation and playbooks.

Connaissances

Data Analytics

Advanced English

Excel proficiency

AI awareness

Formation

Bac+4/5

Outils

GA4

Google Tag Manager

Bynder

SEMrush

Description du poste

Want to join the world's No. 2 in wines & spirits and work among convivial teams? Pernod Ricard is looking for its next Web-Analytics & Content Insights Intern, starting in January 2027 for 6 months.

You will be part of the MarTech Team within Global Tech supporting Product Management of Web-Analytics and Digital Content Solutions (Google Analytics 4, Bynder, Google Tag Manager, SEMrush and more!). You will be based at The Island, our office in central Paris. You will have the chance to collaborate with various tech and digital marketing teams around the world to maximize the value of our products. You will learn A LOT about the dynamic Tech landscape!

Your key missions?

• Web-Analytics and Search Market Intelligence: Research emerging technologies, tools, and practices across Web Analytics and Search, with particular attention to AI-driven developments.
• Transform research findings into clear and practical documentation to be shared with Pernod Ricard's broader Tech and Digital Marketing Communities.
• Help incorporate researched best practices into our current Product ways of working
• New Product Information Management (PIM) Rollout Support: Includes tasks such as scope framing, project planning, insight gathering, data collection & preparation, building training materials. Solution - Salsify.
• Digital Asset Management (DAM) Evolution Roadmap: Participate in the agile ceremonies and own parts of the scope, implement new functionalities, configure the portal and communicate with the marketing community across the world to help them to use the tool in the most efficient way. With a big part of the AI automation embedded in the process. Solution - Bynder.
• Cross-product Performance Monitoring [IG1] & Insight Generation: Analyse usage data and monitor key KPIs across tools and dashboards (e.g. GA4, SEMrush, Bynder)
• Consolidate findings in performance reports with focus on actionable insights and data-driven recommendations.
• Cross-Product Documentation Building: Help maintain and update product documentation (e.g., guidelines, tutorials, playbooks).
• Cross Product Agile Support: Support in building user stories for the Product Teams
• Participate in Agile ceremonies
• Cross-product Dashboard Optimization: Work with dashboard owners to enhance structure and usability of our Web-Analytics and Content Dashboards

Role requirements:

• End of studies internship (Bac+4/5 profile).
• Currently studying Business, Data Analytics, Engineering or a related field
• Have prior internship or work experience - ideally in a Digital Marketing, Data Analytics, Growth or Tech team.
• Eager to learn about digital tools and new technologies: It's a plus if you've used GA4, Google Ads, Meta Campaign Manager or Semrush
• Bonus if you're familiar with the Agile principles
• Comfortable analysing data and translating it into business insights and recommendations. Proficient in Excel (pivot tables); PowerQuery & Power BI is a plus.
• Comfortable using AI for day-to-day tasks
• You thrive in a dynamic, fast-moving environment
• You are proactive, curious, and like learning à there's a lot to learn in the tech world!
• Key qualities we value: proactivity, attention to detail, critical thinking, analysis, team spirit, flexibility, dynamism, ambition, self-organization.
• Advanced English (main working language). French and any other language are a plus.

And you'll benefit from these advantages:

• Gross salary from 1410€ (Bac +4 and gap year) to 1550€ (Bac +5) per month
• Company restaurant
• Unlimited access to the Coursera training platform to enhance your experience.
• Employee events (Masterclasses, conferences, etc.)

All in a friendly, supportive environment that will help you to progress and build a solid professional network: 92.2% of our interns and alternates recommend us as an employer (Happy Trainees 2025)!

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.

Target Hire Date: 2027-01-04

Target End Date: 2027-06-30