Stage Web Analytics & Content Insights Intern - Paris - Janvier 2027

Pernod-Ricard; Paris; Presencial; EUR 16.000 - 19.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Company restaurant

Coursera training platform access

Employee events

Descripción de la vacante

Pernod Ricard in Paris is offering a 6-month Web-Analytics & Content Insights internship starting January 2027. You will join the MarTech Team to support Product Management of Web-Analytics and Digital Content Solutions (GA4, Bynder, GTM, SEMrush).

Based at The Island, you’ll collaborate globally to maximize product value and learn in a dynamic tech environment. We seek end-of-studies students (Bac+4/5) in Business, Data Analytics, or Engineering, with prior internship or digital-marketing

Formación

• End of studies internship (Bac+4/5 profile).
• Preferred exposure to Digital Marketing, Data Analytics or Tech teams.
• Advanced English; French a plus.

Responsabilidades

• Web analytics research and documentation for best practices.
• Support PIM rollout and training materials.
• Participate in DAM evolution, portal configuration and AI-powered features.
• Analyze usage data and generate performance reports with insights.
• Assist in cross-product documentation and agile ceremonies.
• Help build cross-product dashboards and actionable recommendations.

Educación

Bac+4/5 profile

Herramientas

GA4

Google Ads

Meta Campaign Manager

Semrush

Excel (Pivot Tables)

Power BI

Descripción del empleo

Want to join the world's No. 2 in wines & spirits and work among convivial teams?Pernod Ricard is looking for its next Web-Analytics & Content Insights Intern, starting in January 2027 for 6 months.You will be part of the MarTech Team within Global Tech supporting Product Management of Web-Analytics and Digital Content Solutions (Google Analytics 4, Bynder, Google Tag Manager, SEMrush and more!). You will be based at The Island, our office in central Paris.You will have the chance to collaborate with various tech and digital marketing teams around the world to maximize the value of our products.You will learn A LOT about the dynamic Tech landscape!Your key missions?Web-Analytics and Search Market Intelligence:Research emerging technologies, tools, and practices across Web Analytics and Search, with particular attention to AI-driven developments.Transform research findings into clear and practical documentation to be shared with Pernod Ricard’s broader Tech and Digital Marketing Communities.Help incorporate researched best practices into our current Product ways of workingNew Product Information Management (PIM) Rollout Support:Includes tasks such as scope framing, project planning, insight gathering, data collection & preparation, building training materials. Solution – Salsify.Digital Asset Management (DAM) Evolution Roadmap:Participate in the agile ceremonies and own parts of the scope, implement new functionalities, configure the portal and communicate with the marketing community across the world to help them to use the tool in the most efficient way. With a big part of the AI automation embedded in the process. Solution – Bynder.Cross-product Performance Monitoring [IG1] & Insight Generation:Analyse usage data and monitor key KPIs across tools and dashboards (e.g. GA4, SEMrush, Bynder)Consolidate findings in performance reports with focus on actionable insights and data-driven recommendations.Cross-Product Documentation Building:Help maintain and update product documentation (e.g., guidelines, tutorials, playbooks).Cross Product Agile Support:Support in building user stories for the Product TeamsParticipate in Agile ceremoniesCross-product Dashboard Optimization:Work with dashboard owners to enhance structure and usability of our Web-Analytics and Content DashboardsRole requirements:End of studies internship (Bac+4/5 profile).Currently studying Business, Data Analytics, Engineering or a related fieldHave prior internship or work experience – ideally in a Digital Marketing, Data Analytics, Growth or Tech team.Eager to learn about digital tools and new technologies:It’s a plus if you’ve used GA4, Google Ads, Meta Campaign Manager or SemrushBonus if you’re familiar with the Agile principlesComfortable analysing data and translating it into business insights and recommendations.Proficient in Excel (pivot tables); PowerQuery & Power BI is a plus.Comfortable using AI for day-to-day tasksYou thrive in a dynamic, fast-moving environmentYou are proactive, curious, and like learning à there’s a lot to learn in the tech world!Key qualities we value: proactivity, attention to detail, critical thinking, analysis, team spirit, flexibility, dynamism, ambition, self-organization.Advanced English (main working language). French and any other language are a plus.Please note: to apply, you must be able to complete 6 months of internship and have an agreement issued by your school/university.And you'll benefit from these advantages:Gross salary from 1410€ (Bac +4 and gap year) to 1550€ (Bac +5) per monthCompany restaurantUnlimited access to the Coursera training platform to enhance your experience.Employee events (Masterclasses, conferences, etc.)All in a friendly, supportive environment that will help you to progress and build a solid professional network: 92.2% of our interns and alternates recommend us as an employer (Happy Trainees 2025)!Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.Job Posting End Date:Target Hire Date:2027-01-04Target End Date:2027-06-30