Senior PM, Segmentation & Lifecycle Analytics

Clutch Canada; Paris; Hybride; EUR 90 000 - 135 000; Plein temps

Avantages offerts par ce poste

Stock options

Hybrid work policies

Career development

Social events

Employee Resource Groups

Résumé du poste

Contentsquare is seeking a Senior Product Manager to lead segmentation and lifecycle analytics, bridging product analytics and marketing technology. You will define strategy, work with engineering and design, and guide the team to deliver customer-centric analytics, retention, and predictive features across platforms.

You will collaborate with data, identity, AI, and product teams to ensure scalable insights, while partnering with customer success, sales, and marketing to align priorities and

Qualifications

• 5+ years of product management experience in B2B software or another complex data product.
• Experience in product analytics, customer data, audience platforms, marketing technology, lifecycle and retention products, experimentation, or a closely related area.
• A practical understanding of segmentation, funnels, cohorts, conversion, engagement, and retention analysis.
• Strong customer discovery skills and experience using qualitative feedback and product data together to make decisions.
• Experience working with Engineering and Product Design on products that rely on shared data, APIs, identity, or analytics services.
• Enough technical depth to discuss data quality, semantics, performance, and architectural trade-offs with engineers.
• Strong communication and prioritization skills, including the ability to lead across distributed teams without direct authority.

Responsabilités

• Define the product strategy, roadmap, and success measures for user segmentation and lifecycle analytics.
• Decide which customer problems to prioritize, balancing customer value, product quality, technical constraints, and business goals.
• Make clear trade-offs about what the team will and will not build.
• Communicate product choices to executives, partner teams, and customer-facing teams.
• Work directly with customers to understand how product, marketing, ecommerce, and customer experience teams analyze user behavior.
• Use customer research, product data, field feedback, and market evidence to guide priorities.
• Follow developments in product analytics, customer data, and marketing technology, including how other products approach segmentation, cohorts, retention, and activation.
• Partner with Design and Engineering to test ideas before making larger investments.
• Improve how customers define, manage, compare, and reuse user segments.
• Make filtering easier to understand and more consistent across relevant product workflows.
• Help customers move from a chart, funnel, or retention cohort to the users behind the result without rebuilding the same audience in several places.
• Develop user-level and retention analysis that helps customers identify changes in behavior and the experiences associated with stronger or weaker outcomes.
• Investigate opportunities such as lifecycle classification, engagement scoring, automatic segmentation, and predictions related to conversion, retention, or churn.
• Partner with Data and Applied AI teams to evaluate data readiness, feasibility, accuracy, explainability, cost, and customer trust.
• Validate that customers can understand and act on predictive insights before adding them to the roadmap.
• Work with Engineering and Product Design from problem definition through launch and iteration.
• Partner with data, platform, identity, and other product teams when shared capabilities are needed.
• Define product KPIs and track adoption, usefulness, quality, performance, and customer value.
• Build strong relationships with Customer Success, Sales, Product Marketing, and other go-to-market teams.
• Use product performance and customer feedback to adjust priorities after launch.

Connaissances

Product management

B2B software

Strategy & roadmap

Cross-functional collaboration

Data-driven decision making

Communication

Outils

APIs

Description du poste

Contentsquare is seeking a Senior Product Manager to lead segmentation and lifecycle analytics, bridging product analytics and marketing technology. You will define strategy, work with engineering and design, and guide the team to deliver customer-centric analytics, retention, and predictive features across platforms.

You will collaborate with data, identity, AI, and product teams to ensure scalable insights, while partnering with customer success, sales, and marketing to align priorities and