Senior Marketing Manager France

Versuni; Paris; Sur place; EUR 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Meal allowances

Pension plan

Office in Paris

International travel

Résumé du poste

Versuni in Paris is seeking a Senior Marketing Manager France to lead all marketing activities for the French market across distribution channels, activations, and media platforms. This role will localize SOB and audience strategies, translate consumer insights into actionable plans, and manage the local product portfolio with an 18-month rolling forecast.

You will oversee the local A&P budget, ensure ROI, own 360° marketing plans (social, events, PR, influencers, local content), and deliver NPI

Qualifications

• 5-8 years of marketing experience in consumer goods or retail.
• Bachelor’s degree in Marketing or related field.
• Strong knowledge of digital marketing, media planning, and e-commerce.
• Proven ability to translate insights into actionable plans.

Responsabilités

• Lead marketing activities for the French market across channels.
• Localize SOB and audience strategies for France.
• Translate consumer insights into actionable marketing plans.
• Define and manage the local product portfolio and 18-month forecast.
• Manage local A&P budget and ROI.
• Own 360° marketing plans including social media, events, PR, influencers.
• Lead NPI presentations and training sessions.
• Develop and execute the local activation plan with KPIs.

Connaissances

Marketing experience

Digital marketing

Media planning

E-commerce

ROI measurement

Budget management

Stakeholder management

Bilingual English/French

Formation

Bachelor's degree in Marketing or related field

Description du poste

Job Title: Senior Marketing Manager France

Location: FR

The impact you’ll make:

• Leading and overseeing all marketing activities for the French market across distribution channels, marketing activations, and media platforms, including:
• Leading the localization of the Source of Business (SOB) and target audience strategies for the French market.
• Supporting the identification and translation of locally relevant consumer insights into actionable marketing strategies.
• Defining and managing the local product portfolio and owning the 18-month rolling forecast in collaboration with category teams.
• Managing the local A&P budget and ensuring strong return on investment (ROI).
• Owning the local end-to-end marketing strategy and ensuring consistency across 360° marketing plans, including social media, events, PR, influencer marketing, local content development, and co‑created partner activations.
• Leading New Product Introduction (NPI) presentations and delivering internal and external product and category training sessions.
• Developing and executing the local marketing activation plan, including a 12-month integrated media calendar supported by clear performance and media sufficiency KPIs.
• Briefing Market Media Managers, PR and Influencer Managers on campaign planning and collaborating with Digital Hubs on local content adaptation.
• Ensuring all local activations reflect the French market’s tone of voice while maintaining alignment with global brand guidelines and relevance to local consumers.
• Defining the messaging hierarchy, including key product benefits and purchase drivers, to support media and trade marketing plans.
• Determining the optimal channel strategy and portfolio distribution across the market.
• Working closely with Trade Marketing teams to maximize business impact, customer engagement, and revenue growth across all distribution channels.
• Monitoring and evaluating campaign results, capturing key learnings related to audiences, creative assets, media performance, and platform effectiveness, and sharing best practices across the organization.

The skills and knowledge you’ll bring:

• 5-8 years of relevant experience in Marketing, preferably within a consumer goods, retail, FMCG or international business environment.
• Bachelor’s degree (HBO or local equivalent) in Marketing, Business Administration, or a related field.
• Strong knowledge of digital marketing, media planning, e‑commerce, business management, and consumer engagement strategies.
• Demonstrated ability to translate consumer insights into impactful marketing plans and business results.
• Strong analytical and project management skills, with experience managing budgets and measuring ROI.
• Excellent stakeholder management and communication skills.
• Fluent in English and French.

What we’ll give you in return:

• Competitive base salary benchmarked against top companies in the local market with a global footprint.
• Top of the market pension scheme with higher‑than‑average company contributions, along with supplemental pension plan.
• Hybrid working model effectively combining working from the office & home, depending on team dynamics and personal needs.
• Work from home, and phone allowances support your daily commute, home office setup & business connectivity.
• Extensive holiday package – enjoy vacation time based on service tenure, celebrated holidays, reduction of working time up to 13 days per year, and flexible leave options to cater to personal needs.
• Volunteering Policy make a difference with encouraged community involvement for up to 5 days per year.
• Service Awards recognize your dedication with service‑based awards.
• Working from abroad for up to 30 days per year, supporting our many international colleagues as well as travel enthusiasts.
• Work Council (CSE) enjoy a holiday voucher, gift cards, cultural passes, theater tickets, Christmas treats for the kids and more.
• Safety & Wellness Assurance comprehensive coverage for accidents and illnesses, coupled with supportive policies ensuring your well‑being.
• Meal Allowance upgrade your dining experience with meal allowances.
• Product Discounts on all Versuni products which are sold under the Philips brand and our other brands.
• An office that feels like home – easily accessible and modern office location in Paris.
• High growth environment offering exciting learning and career development perspectives beyond your first role.
• Inclusive working culture we embrace our international community & diversity as competitive advantage.