Senior Manager, Paid Media

Tinder; Paris; Hybride; EUR 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

Premium health insurance

Lunch vouchers

ClassPass discount

Global career opportunities

Résumé du poste

Match Group is seeking a Senior Manager, Paid Media for Tinder in Paris. You will lead high-impact user acquisition campaigns across major European markets, driving scale, revenue growth and brand resonance.

Bring 8+ years of digital marketing experience, hands-on MMP expertise (Adjust, AppsFlyer), and proficiency with TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks. Hybrid Paris office environment.

Qualifications

• 8+ years of digital marketing experience and user acquisition across major platforms.
• Hands-on expertise with MMPs such as Adjust and AppsFlyer.
• Experience with campaign tools including TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat and affiliate networks.

Responsabilités

• Own and drive user acquisition: build scalable, multi-million EUR strategies across platforms.
• Performance reporting and insights: deliver timely analysis for optimization.
• Develop creative test strategies and collaborate with design for optimization.
• Champion channel innovation and manage relationships with online marketing partners.

Connaissances

Digital marketing

User acquisition

Mobile attribution

Campaign optimization

Outils

TikTok Ads Manager

Google Ads

Meta Business Manager

Snapchat Ads

Affiliate networks

Description du poste

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.

Our team is part of the global Paid Media & Growth team that operates globally. Paris team architects, develops, and expands growth across the EMEA markets, committed to helping every single person discover a connection that aligns with their unique lifestyle and journey. Additionally, we fuel global growth for diverse Match Group brands - including Meetic/ Match, Ourtime, Tinder, Hinge, OkCupid, The League, Plenty Of Fish, and Salams - broadening our reach and impact around the world.

In this role of Senior Manager, Paid Media you will lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance.

How you’ll make an impact:

• Own and drive user acquisition: build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth.

• Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis.

• Develop creative test strategies: collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation.

• Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations.

We could be a match if:

• You bring 8+ years of digital marketing experience & user acquisition across major platforms.

• You have solid app experience, including hands‑on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and a strong command of mobile‑specific campaign tracking and attribution.

• You have hands‑on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks.

• You have a full funnel/ marketing lifecycle experience.

• You’re genuinely passionate about media and media planning, with a deep curiosity for what drives performance.

• You’re analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps.

• You’re autonomous, reliable, and transparent in your communication - and flexible enough to adapt as business needs evolve.

• You speak fluent English and thrive in an international, fast‑paced environment.

$ - $ a year

None

Why Match Group?

• Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
• Access premium healthcare, mental health support, and emergency leaves.
• Benefit from a healthy work‑life balance in a flexible and welcoming environment.
• Enjoy a modern office, close to transport and amenities.
• Access lunch vouchers and a discounted ClassPass subscription.
• Grow through e‑learning, conferences, knowledge‑sharing sessions, continuous learning programs, and global career opportunities
• Join regular social events like breakfasts, lunches, and apéros.
• Use our products for free.

Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group.

If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.