Senior Insights Analyst: Advanced Quant & Data (Hybrid)

Lyreco Group

Marly

Hybride

EUR 60 000 - 90 000

Plein temps

Il y a 6 jours

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Avantages offerts par ce poste

Hybrid work model

Pension plan

Competitive salary

Full-time job in international team

Personal growth budget

Résumé du poste

Lyreco Group in France is seeking a Customer Experience Research & Insights Analyst to transform customer knowledge into actionable business decisions. You will join an international team focused on turning insights into action, collaborating with Marketing, Sales Excellence and Merchandising.

The role requires 5+ years in market research or analytics, strong quantitative methods, experience with segmentation and regression, and proficiency in Excel; knowledge of Qualtrics, SPSS, R or Python is

Qualifications

Bachelor's or Master's degree in Statistics, Market Research, Business Analytics, Economics, Marketing Analytics, or related field.
Minimum 5 years of experience in Market Research, Customer Insights, Consumer Insights or Analytics.
Strong expertise in quantitative research methodologies and advanced statistical analysis.
Hands-on experience with segmentation, cluster analysis, regression analysis and driver analysis.
Experience with survey platforms such as Qualtrics or equivalent research tools.
Strong analytical skills with the ability to transform data into business recommendations.
Advanced Excel skills.
Experience with SPSS or similar statistical analysis tools.
Knowledge of R and/or Python would be considered a strong advantage.
Excellent communication and stakeholder management skills.

Responsabilités

Design and execute quantitative research projects to better understand customer needs, behaviours and expectations.
Gather business information needs and translate them into research objectives and methodologies.
Conduct advanced statistical analyses including segmentation, cluster analysis, regression analysis and driver modelling.
Analyse and connect multiple data sources including survey data, CRM information, digital analytics, customer care interactions and revenue data.
Identify patterns, correlations and key drivers influencing customer behaviour and business performance.
Develop dashboards and reporting solutions combining behavioural, attitudinal and operational data.
Collaborate with external research agencies when required and ensure business needs are translated into research requirements.
Partner with internal stakeholders to transform complex analyses into clear and actionable business recommendations.
Support the evolution of customer intelligence capabilities across Lyreco by helping connect existing data sources and uncovering new insights opportunities.