Senior Business Data Analyst

ingenio ec; Paris; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Employee referral bonus

Company swag

Birthday PTO

Summer Fridays

Meal vouchers

Learning budget

Job summary

Ingenio is seeking a Senior Business Data Analyst to elevate financial, product, and marketing performance across our EU brand portfolio. You will develop and manage Tableau reports, connect data from local and international systems, and present insights to executives.

Based in Paris, you will be in the office at least three days per week, collaborating with Marketplace Success, Product, and Marketing to optimize revenue, engagement, retention, and ROAS across European markets.

Qualifications

• 5+ years of experience analyzing marketplace operations, revenue analytics, product analytics, marketing analytics, consulting, finance, or business strategy.

Responsibilities

• Lead financial analysis of brand results: Revenue, Engagement, Retention; and create analysis to understand supply and demand behavior.
• Connect and reconcile data across local and international systems to build a consistent, trusted view of European performance.
• Partner with executive leadership to surface insights and drive accountability and growth.
• Collaborate with Marketplace Success to increase retention and monetization of loyal customers; utilization and revenue of sellers.
• Analyze product usage and user behavior to inform feature development, funnel optimization, and onboarding improvements, partnering with Product teams.
• Evaluate marketing campaign performance across channels, including acquisition efficiency, attribution, and ROAS, partnering with Marketing teams.
• Proactively explore available data to generate actionable insights and advocate strategies that increase business value.
• Maintain reports, decks and dashboards that track KPIs and provide insights into marketplace, product, and marketing effectiveness and ROI.
• Collaborate with cross-functional teams to identify key issues and opportunities, support business strategy based on data-driven insights.

Skills

SQL

Tableau

Excel

Google Sheets

Data analysis

Presentation

Education

Bachelor's degree in mathematics, statistics, economics or related quantitative fields

Tools

Mixpanel

Tableau

Job description

Before we get started:

Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.

Who we are:

Ingenio is on a mission to make spiritual wellness a core part of modern self-care. We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and contentto restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices.

Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.

How you’ll be impactful:

We are seeking a Senior Business Data Analyst to elevate our understanding of financial, product, and marketing performance across our EU brand portfolio. The ideal candidate will have expertise in B2C financial monitoring, marketplace dynamics, product analytics, and marketing analytics, along with experience analyzing interactions between buyers and sellers. This role involves communicating insights to executive leadership and partnering with Marketplace Success, Product, and Marketing teams by developing and managing Tableau reports that track key metrics, playing a critical part in shaping strategic direction and optimizing brand performance. Our European data currently sits across multiple local and international systems, so a key part of this role is connecting and reconciling these sources into a consistent, trusted view of performance.

Please note: This role will require being in our Paris office at least 3 days per week.

What you’ll be doing:

• Lead financial analysis of brand results: Revenue, Engagement, Retention; and create analysis to better understand both supply and demand behavior.
• Connect and reconcile data across local and international systems to build a consistent, trusted view of European performance.
• Partner with executive leadership to surface insights and drive accountability and growth.
• Partner with Marketplace Success to increase retention and monetization of loyal customers; utilization and revenue of sellers.
• Analyze product usage and user behavior to inform feature development, funnel optimization, and onboarding improvements, partnering closely with Product teams.
• Evaluate marketing campaign performance across channels, including acquisition efficiency, attribution, and ROAS, partnering closely with Marketing teams.
• Proactively explore available data to generate actionable insights and advocate strategies that increase business value.
• Maintain reports, decks and dashboards that track KPIs and provide insights into marketplace, product, and marketing effectiveness and ROI.
• Collaborate with cross-functional teams to identify key issues and opportunities, support business strategy based on data-driven insights.

What you’ll need to be successful:

• 5+ years of experience analyzing marketplace operations, revenue analytics, product analytics, marketing analytics, consulting, finance, or business strategy.
• Bachelor's degree in mathematics, statistics, economics or related quantitative fields.
• Exceptional skills in Google Sheets, Excel, Slides, Powerpoint, data extraction and analysis.
• Proficiency in SQL for querying and analyzing large datasets.
• Skilled in Tableau/Data visualization software. Familiarity with Python and/or R is a plus.
• Experience working with fragmented or legacy data environments (multiple local/international systems) is a strong plus.
• Experience in analysis of revenue, customer behavior and marketplace dynamics. Familiarity with Product Analytics tools (Mixpanel) and marketing analytics/attribution platforms is a plus.
• Proven ability to frame and solve problems by extracting insight from raw data.
• Team player with a result-oriented approach, capable of navigating ambiguity and initiating/driving projects to completion.
• Expert in creation of presentations and reports for executive leadership to communicate findings, recommendations, and performance metrics. Exceptional communication, presentation, and collaboration skills.
• Fluent French and English required; German is a plus given the European scope of this role.

Perks & Benefits:

• Collaborative, high-performing, and entrepreneurial team
• Employee referral bonus program
• Company swag
• Birthday PTO
• Summer Fridays
• Meal vouchers
• Learning & development support, including dedicated budget
• Regular in-person and virtual team events

Why Ingenio?

Our growing team of over 300 employees is powered by our diverse perspectives and company core values:

• We are humble. We believe the best result is achieved by leveraging others’ perspectives
• We think like owners. We make decisions that optimize for the greater good of the organization
• We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

As English is our primary working language across our global organization, please submit your resume/CV in English.