Senior brand designer

Lucis; Paris; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

30 days PTO

Competitive salary

BSPCE equity

Job summary

Lucis is on the lookout for a Senior Brand Operator to shape and enhance its visual brand across various platforms. This role requires extensive experience in brand design, with daily operations in agentic coding environments and contributions to Lucis's brand identity.

Located in Paris, the position offers a hybrid working model with an exciting opportunity to influence the brand's growth across multiple European markets and requires proficiency in English communication.

Qualifications

• Experience working in-house at a consumer or healthcare brand.
• Portfolio demonstrates brand systems effectively.
• Capability to operate and brief coding environments daily.

Responsibilities

• Maintain and enhance Lucis's visual brand system.
• Operate and optimize the existing stack for branding.
• Refresh the brand platform and oversee visual identity.

Skills

5+ years in brand design

Daily fluency with Claude or coding environments

Fluency with Figma and image/video tools

Senior typographic instinct

Creative brief writing

Professional English communication

Tools

Figma

Midjourney

Runway

Job description

Making preventive health the default for every human in Europe

The mission

We’re building the OS for human longevity to help people add more healthy years to their lives. You can read more about who we are and how we work here.

About the role

Lucis already has a working agentic asset stack — a set of Claude skills, Figma plugins, and image/video pipelines that turn a Notion brief into a shipped carousel, newsletter, or ad in under an hour. What we don't have is the senior brand operator who owns the systems on top of it: the templates, the editorial voice in pictures, the motion vocabulary, the website brand surface, the partner co-brand kits.

You are that person. You operate the stack daily, you propose improvements when it drags, and you ship brand systems that compound — so Hugo can stay on creative direction and we keep our brand altitude as we scale to five European markets.

What you'll own

• Lucis's visual brand system across every touchpoint — tokens, type, motion, iconography, photography direction. Web, social, ads, decks, partner co-brand, physical, event, podcast, merch.
• The agentic pipelines that ship the brand at velocity. Operate the existing stack daily, extend skills + knowledge files + plugins when they drag, and build new pipelines when the brand demands a surface we don't yet automate (motion ads, video reels, partner activation kits, event collateral, podcast assets).
• Template libraries wired into those pipelines — newsletter, carousels, ads, decks — so every brief lands in a system, not in a blank Figma file.
• Brand maturation explorations across touchpoints. Proactive work on where Lucis isn't yet expressed at the right altitude — physical kit, event presence, podcast visual identity, packaging, merch, photography direction at scale. The brand has to keep climbing as the company matures, and that climb is yours to design.
• Brand Platform Refresh — Track about visual identity execution, in partnership with our external agency.
• AI Ops governance. You run the Design OS — skill curation, registry upkeep, calibration cycles, MCP wiring health, knowledge-file versioning hygiene. Hugo creates new primitives with you; you own the system that holds them.
• Website brand surface — keep the altitude the Series A launch hit, and raise it.
• Co-brand kits for partners (Episod, pharmacy, practitioner network).
• The brand fingerprint on every shipped asset — if it doesn't feel like Lucis, you catch it before it leaves.

What you'll inherit on day one

• A library of Claude Code producer skills to level up.
• A versioned knowledge base that encodes Lucis voice, taste, calibration tiers, compliance, output contracts.
• Direct access to image + video generation and every system you need.
• A creative director (Hugo) who built the stack and will hand you the keys, not the manual.

What we're looking for

• 5+ years in brand design, including time in-house at a consumer or healthcare brand (not pure agency)
• Portfolio shows brand systems, not individual artifacts — show us how one template you built shipped 50 things, not how 50 things shipped one-off
• Daily fluency with Claude or another agentic coding environment (Cursor, Windsurf, Devin), required, not a plus. You'll operate skills, extend knowledge files, and brief the stack every day.
• Plus fluency with at least one of: Figma at infrastructure depth (variables, plugins, MCP), image/video generation tools (Midjourney, Higgsfield, Runway, ComfyUI).
• Senior typographic instinct and motion literacy (you don't need to animate everything yourself, but you direct it).
• You can write a creative brief that another designer or a freelance motion partner can execute from on their own.
• You treat the website as a brand surface, not a marketing page.
• You work in English at a professional bar (French is a plus, not required).

Nice to have

• Editorial design background (publication, magazine, newsletter)
• Shipped work in a regulated category (health, wellness, fintech)
• Has contributed to a design system from scratch
• Has used image or video gen models for production work, not exploration

Compensation & location

• Competitive salary + meaningful BSPCE equity
• Paris, hybrid (3 days/week in our office near République)
• Visa sponsorship considered for senior candidates already in the EU
• 30 days PTO + standard French benefits