Retail Marketing Intern - FR

Havaianas Europe - an Alpargatas Brand; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A global footwear company in Paris seeks a Retail Marketing support to boost brand visibility and product presence. Responsibilities include managing POS materials, executing campaigns, and analyzing trade performance metrics. Fluency in English and native-level French required, along with proficiency in Microsoft Excel. This role offers a dynamic environment in the retail sector.

Responsabilités

• Support Retail Marketing team in trade marketing strategies.
• Manage distribution of POS materials and trade executions.
• Assist in analyzing sell-out data and trade performance.
• Help with budget management and administrative tasks.

Connaissances

Fluency in English

Native-level French

Proficient in Microsoft Excel

Proactive attitude

Attention to detail

Enthusiasm for retail sector

Formation

Graduate in Business, Marketing, or a related field

Description du poste

About the job

Havaianas has been bringing joy to your feet since 1962, born and raised in Brazil to spread the spontaneous way of Brazilian life worldwide. Havaianas emerged to offer innovative and high-quality products, through color, joy, and a comfortable yet sophisticated lifestyle.

Purpose of the Role :

• The role supports the Retail Marketing team in executing trade marketing strategies to boost brand visibility, product presence, and sell-out. It manages POS materials, coordinates with stakeholders, and ensures smooth in-store executions.

Key Functions

• Assist the Retail Marketing Manager in implementing trade execution strategies at the store level to ensure optimal product placement and brand visibility (windows, in-store) and maximize the sell-out.
• Help manage the distribution of POS materials, ensuring timely and seamless trade executions in collaboration with internal and external stakeholders.
• Provide support for in-store campaigns, product assortments, and other brand activities aimed at maximizing sell-out.
• Support in managing external agencies and suppliers, ensuring compliance with brand standards.
• Support the analysis of sell-out data and trade performance metrics to assess ROI and identify trends.
• Help compile reports on trade execution effectiveness and provide data-driven insights to improve future strategies.
• Assist in maintaining accurate documentation of trade execution processes and activities.
• Support the preparation of reports for internal use, ensuring compliance with company requirements and standards.
• Provide support with administrative tasks related to budget management, including the creation of purchase orders in the system, handling invoicing processes, tracking expenses, among others)

Requirements

• Graduate in Business, Marketing, or a related field.
• Fluency in English and native-level French (mandatory).
• Proficient in Microsoft Excel; ability to work with data for analysis and reporting.
• Proactive attitude and attention to detail.
• Enthusiasm for the retail sector, particularly in trade execution and point-of-sale activities.