Product Marketing Specialist, Online Programs (EN/FR)

EDHEC International; Paris; On-site; EUR 42,000 - 54,000; Full time

Job summary

EDHEC International on the Paris campus is seeking a Product Marketing Specialist to drive marketing initiatives for the EDHEC Online portfolio. You will ensure consistent programme messaging and collaborate with acquisition, CRM, and content teams to launch new programmes.

The role requires a Master’s in marketing-related fields and 1–3 years in digital marketing. Proficiency in English and French is essential; experience with AI tools and HubSpot is a plus.

Qualifications

• Master’s degree in marketing, business, communications, or a related field.
• 1–3 years of experience in digital marketing, content, product marketing, or a related role (including internships or apprenticeships).
• Excellent writing and editing skills in English and French (full professional proficiency required).
• Strong attention to detail and commitment to high‑quality content.
• Strong interest in digital marketing and higher education (experience in EdTech is a plus).
• Highly organized, with the ability to manage multiple tasks and meet deadlines.
• Proactive, reliable, and solution‑oriented.
• Curious mindset, with an interest in learning and continuous improvement.
• Comfortable using digital tools and interested in exploring AI to improve efficiency.
• Previous experience using HubSpot would be a plus.

Responsibilities

• Contributes to the development and execution of marketing initiatives across the EDHEC Online portfolio, ensuring alignment with programme positioning and enhancing visibility, engagement, and conversion.
• Ensure quality, consistency, and impact of programme messaging across all marketing and recruitment touchpoints; contribute to content production, coordination, and market understanding.
• Participate in the go-to-market of new programmes through launch content, marketing assets, and cross-team coordination.
• Content production and optimization across channels (landing pages, emails, ads, scripts, articles) in English and French.
• Maintain and update sales enablement materials aligned with marketing messaging.
• Contribute to go-to-market of new programmes, including launch content and coordination.
• Market and competitive insights: collect student and market feedback and update materials.
• Marketing execution: monitor content performance and iterate, use AI tools to improve efficiency.

Skills

Marketing

Content writing

Digital marketing

Bilingual English/French

Education

Master’s degree in marketing, business, communications

Tools

HubSpot

Job description

EDHEC International on the Paris campus is seeking a Product Marketing Specialist to drive marketing initiatives for the EDHEC Online portfolio. You will ensure consistent programme messaging and collaborate with acquisition, CRM, and content teams to launch new programmes.

The role requires a Master’s in marketing-related fields and 1–3 years in digital marketing. Proficiency in English and French is essential; experience with AI tools and HubSpot is a plus.