Product Marketing Specialist M/F

EDHEC International; Paris; On-site; EUR 42,000 - 54,000; Full time

Job summary

EDHEC International on the Paris campus is seeking a Product Marketing Specialist to drive marketing initiatives for the EDHEC Online portfolio. You will ensure consistent programme messaging and collaborate with acquisition, CRM, and content teams to launch new programmes.

The role requires a Master’s in marketing-related fields and 1–3 years in digital marketing. Proficiency in English and French is essential; experience with AI tools and HubSpot is a plus.

Qualifications

• Master’s degree in marketing, business, communications, or a related field.
• 1–3 years of experience in digital marketing, content, product marketing, or a related role (including internships or apprenticeships).
• Excellent writing and editing skills in English and French (full professional proficiency required).
• Strong attention to detail and commitment to high‑quality content.
• Strong interest in digital marketing and higher education (experience in EdTech is a plus).
• Highly organized, with the ability to manage multiple tasks and meet deadlines.
• Proactive, reliable, and solution‑oriented.
• Curious mindset, with an interest in learning and continuous improvement.
• Comfortable using digital tools and interested in exploring AI to improve efficiency.
• Previous experience using HubSpot would be a plus.

Responsibilities

• Contributes to the development and execution of marketing initiatives across the EDHEC Online portfolio, ensuring alignment with programme positioning and enhancing visibility, engagement, and conversion.
• Ensure quality, consistency, and impact of programme messaging across all marketing and recruitment touchpoints; contribute to content production, coordination, and market understanding.
• Participate in the go-to-market of new programmes through launch content, marketing assets, and cross-team coordination.
• Content production and optimization across channels (landing pages, emails, ads, scripts, articles) in English and French.
• Maintain and update sales enablement materials aligned with marketing messaging.
• Contribute to go-to-market of new programmes, including launch content and coordination.
• Market and competitive insights: collect student and market feedback and update materials.
• Marketing execution: monitor content performance and iterate, use AI tools to improve efficiency.

Skills

Marketing

Content writing

Digital marketing

Bilingual English/French

Education

Master’s degree in marketing, business, communications

Tools

HubSpot

Job description

Founded in 1906, EDHEC is now ranked among the top 10 business schools in Europe. With campuses in Lille, Nice, Paris, London and Singapore, and over 90 nationalities represented across its campuses, EDHEC is a truly international institution directly connected to the business world.

With a network of more than 60,000 alumni across 143 countries, EDHEC educates committed leaders capable of addressing the challenges of a rapidly changing world. Driven by its core values of excellence, innovation and entrepreneurship, the School has developed a strategic model based on research that delivers tangible value to society, businesses and students.

This culture is reflected in the work of the EDHEC-Risk Climate Impact Institute, the EDHEC NewGen Talent Centre, the EDHEC Infrastructure & Private Assets Institute, and the recently established Management in Innovative Health Chair.

The School operates as a genuine ideas laboratory and plays a pioneering role in digital education through EDHEC Online, the first fully online degree-granting learning platform.

Together, these strengths make EDHEC a centre of knowledge, experience and diversity, dedicated to preparing the next generation of managers to excel in a rapidly evolving world.

EDHEC in numbers:

9,400 students enrolled in academic programmes

More than 20 degree programmes, from Bachelor to PhD level

175 professors and researchers

13 specialised research centres and chairs

EDHEC Business School is recruiting a Product Marketing Specialist (M/F). This is a full-time permanent position (CDI) based on the Paris campus.

Main Responsibilities

As part of the Direction Marketing des Programmes, the Product Marketing Specialist contributes to the development and execution of marketing initiatives across the EDHEC Online portfolio, ensuring alignment with programme positioning and enhancing programme visibility, engagement, and conversion.

The role focuses on ensuring the quality, consistency, and impact of programme messaging across all marketing and recruitment touchpoints, while contributing to content production, coordination, and market understanding. This includes participation in the go to-market of new programmes through the creation of launch content, marketing assets, and cross-team coordination.

Key responsibilities:

Content production and optimization

Review, write, and adapt marketing content across channels (landing pages,

emails, ads, scripts, articles) in English and French

Ensure consistency of tone, messaging, and alignment with programme positioning

Contribute to the rollout of marketing initiatives in collaboration with acquisition,

CRM, and content teams

Participate in the preparation and delivery of marketing assets across channels

Contribute to the go-to-market of new programmes, including launch content and

coordination

Maintain and update sales enablement materials, ensuring alignment with

marketing messaging

Market and competitive insights

Contribute to the collection of student and market insights (feedback, surveys,

admissions input)

Maintain and update product marketing materials and knowledge base (positioning,

Contribute to improving messaging and content based on insights and feedback

Marketing execution and operations

Monitor content performance (emails, assets, brochures, website, landing pages

etc) and identify areas for improvement

Contribute to the testing and iteration of content and messaging across channels

Use AI tools to enhance assets production efficiency and contribute to structuring

templates and automations

Track projects and deliverables, and follow up with stakeholders to ensure smooth

execution

Profil

Master’s degree in marketing, business, communications, or a related field, from a recognized institution

1–3 years of experience in digital marketing, content, product marketing, or a related role (including internships or apprenticeships)

Excellent writing and editing skills in English and French (full professional proficiency required)

Strong attention to detail and commitment to high‑quality content

Strong interest in digital marketing and higher education (experience in EdTech is a plus)

Highly organized, with the ability to manage multiple tasks and meet deadlines

Proactive, reliable, and solution‑oriented

Curious mindset, with an interest in learning and continuous improvement

Comfortable using digital tools and interested in exploring AI to improve efficiency

Previous experience using HubSpot would be a plus.