Product Marketing Manager — Semiconductor IP / ASIC

IC Resources; Lyon; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global semiconductor IP company in Lyon seeks a Product Marketing Lead. You will define the marketing strategy for a portfolio aimed at ASIC developers, analyze market dynamics, and create impactful product messaging. Ideal candidates have a technical background in Electronic Engineering and experience in semiconductor marketing, with fluency in English and preferably French.

Qualifications

• Relevant technical degree in Electronic Engineering or equivalent.
• Experience in product or technical marketing within semiconductors or ASIC development.
• Understanding of the IP vendor landscape and ASIC design flow.
• Ability to bridge technical depth with commercial storytelling.
• Fluent in English; French a plus.

Responsabilités

• Lead product marketing for semiconductor IP portfolio.
• Analyse market dynamics and trends to shape product direction.
• Translate technical insight into product definitions and customer messaging.
• Build marketing materials for sales and business development.
• Represent the company at trade shows.
• Collaborate closely with R&D to ensure alignment.

Connaissances

Product marketing

Market analysis

Technical storytelling

Collaboration with R&D

Fluency in English

Fluency in French

Formation

Relevant technical degree in Electronic Engineering

Description du poste

Are you fluent in both semiconductor IP and product marketing ? Can you translate high-level technology trends into product direction — and hold your own with R&D while shaping the story for the market?

This is a chance to lead from the front in a specialist IP vendor at the heart of the ASIC ecosystem.

The Opportunity :

We’re a global semiconductor IP company focused on ultra-low-power analog and mixed-signal design — helping ASIC developers build the next generation of portable and power-efficient systems.

You’ll define our product marketing strategy, tailor the roadmap to market needs, and position our IP portfolio where it matters most — from AI accelerators to advanced SoCs.

What You’ll Do :

• Lead product marketing for our semiconductor IP portfolio, selling to ASIC and SoC developers.
• Analyse market dynamics and trends (AI, edge computing, power efficiency) to shape product direction.
• Translate technical insight into clear, high-level product definitions and customer messaging.
• Build marketing collateral, presentations, and materials for sales and business development.
• Represent the company at trade shows and conferences.
• Collaborate closely with R&D — challenge and be challenged — to ensure commercial and technical alignment.

What You Bring :

• Relevant technical degree in Electronic Engineering, or equivalent.
• Solid experience in product or technical marketing within semiconductors, IP, or ASIC development.
• Strong understanding of the IP vendor landscape and ASIC design flow.
• Confident bridging technical depth with commercial storytelling.
• Fluent English (French a plus).

Get in touch with Rebecca at IC Resources for more information!