Product Marketing Manager — Semiconductor IP / ASIC

IC Resources; Lille; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A global semiconductor IP company is looking for a Marketing Lead to drive product marketing strategy for its portfolio. The role demands engaging with ASIC developers and understanding market trends in AI and edge computing. The ideal candidate will have a technical background in Electronic Engineering and experience in semiconductor marketing.

Qualifications

• Solid experience in product or technical marketing within semiconductors.
• Strong understanding of ASIC design flow.
• Confident bridging technical depth with commercial storytelling.

Responsabilités

• Lead product marketing for the semiconductor IP portfolio.
• Analyse market dynamics and trends to shape product direction.
• Translate technical insight into clear product definitions.

Connaissances

Fluent English

Understanding of IP vendor landscape

Commercial storytelling

Formation

Relevant technical degree in Electronic Engineering

Description du poste

Are you fluent in both semiconductor IP and product marketing ? Can you translate high-level technology trends into product direction — and hold your own with R&D while shaping the story for the market?

This is a chance to lead from the front in a specialist IP vendor at the heart of the ASIC ecosystem.

The Opportunity :

We’re a global semiconductor IP company focused on ultra-low-power analog and mixed-signal design — helping ASIC developers build the next generation of portable and power-efficient systems.

You’ll define our product marketing strategy, tailor the roadmap to market needs, and position our IP portfolio where it matters most — from AI accelerators to advanced SoCs.

What You’ll Do :

• Lead product marketing for our semiconductor IP portfolio, selling to ASIC and SoC developers.
• Analyse market dynamics and trends (AI, edge computing, power efficiency) to shape product direction.
• Translate technical insight into clear, high-level product definitions and customer messaging.
• Build marketing collateral, presentations, and materials for sales and business development.
• Represent the company at trade shows and conferences.
• Collaborate closely with R&D — challenge and be challenged — to ensure commercial and technical alignment.

What You Bring :

• Relevant technical degree in Electronic Engineering, or equivalent.
• Solid experience in product or technical marketing within semiconductors, IP, or ASIC development.
• Strong understanding of the IP vendor landscape and ASIC design flow.
• Confident bridging technical depth with commercial storytelling.
• Fluent English (French a plus).

Get in touch with Rebecca at IC Resources for more information!