Product Marketing Manager, Creative Products, France

TikTok; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading social media platform is seeking a Creative Product Marketing Expert in Paris to drive revenue growth and enhance product adoption across Europe. You will leverage your extensive experience in product marketing and creative strategy, effectively communicate with clients, and cultivate relationships in the creative ecosystem. The ideal candidate will be fluent in French and have a history of utilizing data-driven strategies to achieve business success.

Qualifications

• 5+ years of experience in product marketing or advertising with a proven track record.
• Experience managing the advertising RFP process.
• Strong expertise in product and data analytics to optimize performance.
• Ability to deliver strategic presentations to senior-level clients and stakeholders.
• Fluent in French.

Responsabilités

• Own creative product strategy driving revenue growth in the FR market.
• Serve as an expert on TikTok’s Creative Product Suite.
• Cultivate relationships in TikTok’s creative ecosystem for best practices.
• Develop monetization strategies based on data trends and feedback.
• Analyze key performance indicators to optimize product adoption.
• Manage end-to-end creative product enablement.

Connaissances

Product marketing

Creative strategy

Advertising

Data-driven strategies

Client communication

Formation

MBA or higher

Description du poste

Overview

As part of the Global Monetization Creative Product Team, you will play a pivotal role in scaling creative adoption across Europe, empowering advertisers to unlock TikTok’s creative potential and driving sustained revenue growth through innovative product solutions.

Our Advertiser Enablement team is the gateway between Creative Product and the EUI market, including both GBS and our clients directly; we are the frontline for driving revenue, ensuring that Creative is a lever for TikTok growth, and that our products are adopted across our largest activations. Our team is looking for an entrepreneurial, high-EQ creator- and product marketing expert, who can help bring our advertisers’ visions to life with exciting content. The ideal candidate will have extensive experience collaborating with product teams, creative partners, creative teams, and content creators in a commercial context, with a proven ability to influence advertisers to embrace creative as a catalyst for business success. Candidates should be equally comfortable navigating high-level campaign performance discussions with marketing directors and negotiating incentive plans with creative partners to drive sustained engagement.

Responsibilities

• Own and lead creative product strategy in the FR market, driving revenue growth and maximizing product penetration.
• Serve as a subject matter expert on TikTok’s Creative Product Suite (TikTok One, Symphony, and others), providing insights and actionable recommendations to both internal teams and external clients.
• Cultivate deep relationships within TikTok’s creative ecosystem, educating partners and clients on best practices while identifying key revenue-driving levers across the region
• Develop and refine monetization strategies by leveraging data trends and incorporating inbound feedback, continuously optimizing product performance to maximize revenue impact
• Frame creative input as a growth catalyst in marketing activations
• Track and analyze key performance indicators such as revenue, adoption rates, and customer retention, providing actionable insights to optimize product adoption and campaign performance
• Manage end-to-end creative product enablement across the demand side, ensuring seamless pre- and post-sales execution while maintaining strong partner relationships that drive long-term success

Minimum Qualifications

• 5+ years of experience in product marketing, creative strategy, or advertising, with a proven track record of driving revenue growth through innovative creative product solutions and data-driven strategies.
• Direct experience managing the advertising RFP process with a strong understanding of digital marketing tactics, KPIs, and the ability to align proposals with client objectives.
• Demonstrated expertise in product and data analytics, with the ability to translate insights into actionable recommendations that optimize product performance and revenue growth.
• Strong experience in delivering persuasive and strategic presentations to senior-level clients at brands and ad agencies, effectively communicating product value and creative impact.
• Excellent oral and written communication skills across multiple channels, including executive-level briefings, client presentations, and internal stakeholder engagement.
• Proven ability to lead collaboration across cross-functional teams—including sales, product, and creative partners—to align on monetization goals and ensure seamless execution of strategic initiatives.
• Fluent in French

Preferred Qualifications

• MBA / Masters Educated