Principal, Global Campaign Operations

Prosci; France; Remote; EUR 77,000 - 96,000; Full time

Job summary

Prosci is seeking a Principal to lead global campaign operations, translating demand strategy into scalable campaigns across regions. You will own end-to-end campaign planning, building, testing, and measurement in HubSpot, and direct a specialist partner team to maintain quality and governance.

In this hands-on leadership role, you will set operating models, standards, and templates, enable regional marketers to execute independently, and collaborate with RevOps and reporting partners on data,

Qualifications

• 7+ years in marketing operations across regions.
• Hands-on HubSpot Marketing Hub experience: workflows, lists, segmentation, email, landing pages, forms.
• Understanding HubSpot-Salesforce integration and CRM alignment.
• Experience directing agency or partner teams with clear quality standards.
• Strong QA instincts to catch issues before they reach customers or reports.
• Fluent campaign measurement: tracking, UTMs, attribution, data foundations for analysis.
• Clear writing and ability to explain technical trade-offs.
• HubSpot certifications are a plus.
• Experience with GDPR/privacy across regions.
• Experience supporting ABM or BDR-led motions.
• Localization and multilingual campaign experience.
• Practical use of AI tools to automate or speed up campaign work.

Responsibilities

• Partner with marketing leaders to translate demand strategy into scalable campaign execution.
• Own end-to-end campaign process from brief to measure results across email, nurture, webinars, events and landing pages.
• Set global campaign standards, templates and processes for regional teams.
• Act as senior marketing expert on HubSpot usage including audiences, segmentation and automation.
• Direct and quality-check the work of the specialist partner team.
• Define campaign measurement requirements with taxonomy, tracking and data structure.
• Own campaign activation across the website with landing pages and forms, coordinating with Digital Experience.
• Identify opportunities to automate, simplify and standardize campaign operations, including AI.
• Collaborate with RevOps on lifecycle, routing and CRM data; with reporting partners on measurement.
• Enable regional marketers to execute more independently with clear standards and guardrails.

Skills

Campaign management

HubSpot usage

Cross-region collaboration

Analytics & measurement

Writing & communication

Localization & multilingual campaigns

AI tooling for campaigns

GDPR/privacy knowledge

Tools

HubSpot Marketing Hub

Salesforce integration

CRM data alignment

Job description

We are looking for a Principal to lead global campaign operations at Prosci. You will turn Marketing plans for our Individual and Enterprise audiences into consistent, well-built campaigns across regions. You will own how campaigns are planned, built, tested and measured in HubSpot. You will direct a specialist partner team, and set the standards that let regional marketers move quickly while maintaining quality and governance. This is a hands-on leadership role. You will be our senior Marketing-side expert in campaign operations and HubSpot, setting the operating model, standards and quality bar while directing specialist delivery support. You should be comfortable building and troubleshooting when needed, but your main job is making the whole campaign operation work well at scale.

What you will do

• Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution
• Own the end-to-end campaign process, from brief and plan to build, launch, QA and measurement, across email, nurture, webinars, events and landing pages
• Set global campaign standards, templates and processes that regional teams can use with confidence
• Act as the senior Marketing expert on how HubSpot is used for campaigns, including audiences, segmentation and automation
• Direct and quality-check the work of our specialist partner team
• Define campaign measurement requirements, and make sure every campaign has the right taxonomy, tracking and data structure so Marketing can understand what is working
• Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and related content updates, working with Digital Experience on platform, development and broader website improvements
• Identify opportunities to automate, simplify and standardize campaign operations, including appropriate use of AI
• Work with RevOps on lifecycle, routing and CRM data, and with reporting partners on what needs measuring
• Enable regional marketers to execute more independently, with clear standards, templates and guardrails

What you bring

• 7+ years in marketing operations, including campaigns across multiple regions or markets
• Deep, hands-on HubSpot Marketing Hub experience: workflows, lists, segmentation, email, landing pages and forms
• A working understanding of how HubSpot and Salesforce connect, and the judgment to know when a problem belongs with the CRM team
• Experience directing agency or partner teams and holding them to a clear quality standard
• A strong QA instinct: you catch the issue before it reaches a customer or a report
• Strong campaign measurement fluency, including tracking, UTMs, attribution concepts and the data foundations required for reliable analysis
• Clear writing, and the ability to explain technical trade-offs to non-technical colleagues
• Nice to have HubSpot certifications
• Experience with consent and privacy requirements across regions, including GDPR
• Experience supporting ABM or BDR-led motions
• Localization and multilingual campaign experience
• Practical use of AI tools to automate or speed up campaign work

How you will work with other teams

Revenue Systems owns shared CRM administration and governance. Digital Experience leads the website platform and technical roadmap. Reporting partners own routine reporting delivery. You will work closely with each of these teams to make campaigns effective, measurable and well run.

Your first 90 days

First 30 days

learn the campaign estate, the partner model and regional needs, and see where QA currently catches problems

By 60 days

run the campaign process end to end, and set the briefing and QA rhythm with the partner team

By 90 days

establish the initial global campaign standards, templates and operating rhythm, and agree campaign measurement requirements with Marketing leadership and reporting partners

Work Location

Remote within the US.

Compensation

Compensation: $86,400 - $108,000 USD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.

Benefits

Through our experience and strategic focus on the people side of change, we know that by taking care of our people, we are taking care of our business. In addition to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, pet insurance, 401k with company matching, and access to LinkedIn Learning.

• generous flexible paid time off
• holidays and volunteer time
• medical
• dental
• vision
• long-term and short-term disability programs
• life insurance
• pet insurance
• 401k with company matching
• access to LinkedIn Learning

Our "mostly virtual" culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events. We hope you're interested in making a difference with us. Even if you don't feel that you meet every requirement listed in this job