Performance Marketing Expert (Consultant) (Remote - Anywhere)

Jobgether; France; À distance; EUR 60 000 - 80 000; Temps partiel

Résumé du poste

A leading tech startup in France is seeking a Performance Marketing Expert to drive user acquisition and optimize marketing strategies. The ideal candidate has over 5 years of B2C growth experience and deep expertise in various digital advertising channels. This role offers the opportunity to define the acquisition strategy for a fast-growing AI-enabled platform while working in a flexible, fully remote environment.

Prestations

Flexible remote collaboration

Potential for ongoing engagement

Opportunity to define acquisition strategy

Qualifications

• 5+ years of proven experience in B2C growth or performance marketing.
• Deep knowledge of digital advertising platforms.
• Demonstrated ability to lower CAC while maintaining high retention.

Responsabilités

• Audit and optimize existing B2C acquisition channels.
• Design and execute cost-efficient campaigns.
• Identify, test, and scale new consumer growth channels.

Connaissances

B2C growth experience

Google Ads

Meta Ads

TikTok Ads

YouTube campaigns

Funnel optimization

A/B testing

Marketing analytics tools

Description du poste

About Jobgether

<>Jobgether is reinventing job search through AI-powered matching and meaningful introductions between companies and global talent. We help individuals find the most relevant remote jobs — and empower them to take control of their career journey.

Role Overview

We’re looking for a Performance Marketing Expert (Consultant) with proven B2C growth experience to help us drive qualified traffic and user sign-ups at the best possible CAC-to-LTV ratio. The ideal candidate has at least 5 years of hands‑on experience scaling consumer-facing products and knows how to achieve growth efficiently across multiple acquisition channels.

<3>Key Responsibilities

• Audit and optimize existing B2C acquisition channels: Organic and Paid channels (Google Ads, Meta, YouTube, LinkedIn, etc.).
• Design and execute cost‑efficient campaigns focused on reducing CAC while improving LTV.
• Identify, test, and scale new consumer growth channels (TikTok, Reddit, YouTube influencers, newsletters, referral programs, etc.).
• Implement A/B testing, conversion tracking, and retargeting strategies.
• Collaborate with the content and product teams to improve conversion funnels and onboarding flows.
• Develop clear reporting dashboards tracking CAC, LTV, ROI, conversion rate, retention, and traffic quality.
• Provide weekly performance insights and actionable growth recommendations.

Key Metrics / Success Indicators

• Sustainable CAC/LTV ratio improvement.
• Growth in user acquisition and activation.
• Increase in free‑to‑premium conversion rate.
• Positive ROI across paid and organic channels.

Requirements

• 5+ years of proven experience in B2C growth or performance marketing, ideally in a fast‑scaling digital product or marketplace.
• Deep knowledge of Google Ads, Meta Ads, TikTok Ads, and YouTube campaigns.
• Experience with funnel optimization, A/B testing, and marketing analytics tools.
• Demonstrated ability to lower CAC while maintaining high retention and LTV.
• Data‑driven, autonomous, and highly execution‑focused.

Nice to Have

• Background in HRTech, EdTech, or SaaS‑to‑consumer environments.
• Experience leveraging AI or automation tools to scale growth.

Benefits

• Flexible, fully remote collaboration.
• 2–3 month consultancy with potential for ongoing engagement.
• Opportunity to define the B2C acquisition strategy of a fast‑growing AI startup.