Performance & Analytics Manager, Europe , Cartier - CDI (F/H)

WPP Media; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Remote work

Extra leave days

Disability support

We care program

Résumé du poste

WPP Media is seeking a Performance & Analytics Manager – Europe in Paris to drive regional digital acquisition campaigns and evaluate cross-media results for luxury clients. You will collaborate with European market teams, ensure brand alignment, and deliver actionable insights to optimize media ROI.

The role requires 3–5 years in media analytics, fluency in French and English, and strong cross-media expertise across paid search, paid social, display, and programmatic channels.

Qualifications

• 3–5 years of proven experience in media planning, buying, and cross-media performance analytics; experience across European markets is highly desirable.
• Fluency in French is essential, alongside business proficiency in English.
• Technical acumen across digital acquisition channels and cross-media analytics platforms and tracking tools.
• Advanced ability to analyze cross-media campaign performance and distill insights into strategic recommendations.
• Capable of managing multiple campaigns and analytics projects simultaneously in a fast-paced environment.
• Excellent communication and client-service skills with ability to collaborate across multi-cultural teams.
• Proactive problem-solving mindset with appetite for growth in luxury marketing.
• Enthusiastic attitude, willingness to learn, adapt, and drive growth.
• Exhibits team spirit, thoroughness, and attention to detail in all tasks.

Responsabilités

• Assist in planning, coordination, and execution of regional digital acquisition campaigns across European markets.
• Lead analysis of cross-media results, identifying trends and actionable insights to maximize ROI.
• Liaise with local market teams to share performance insights and best practices.
• Support governance and data integrity across campaign activities in Europe.
• Stay informed on European media trends and regulatory frameworks and share implications with teams.

Connaissances

Media planning

Cross-media analytics

Digital acquisition

French language

English proficiency

Description du poste

Paris, France

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For clarity and accessibility, we have chosen not to use gender-neutral or inclusive writing conventions in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities.

About WPP Media

WPP is a creative transformation company. We use the power of creativity to build a better future for our people, our planet, our clients, and our communities. For more information, visit wpp.com.

WPP Media is WPP's global media network. In a world where media is omnipresent, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we deliver truly exceptional experiences, for both our clients and our internal teams. To succeed in this role, it is crucial to embody the core values that unite WPP and WPP Media:

• Be Extraordinaryby fostering collective leadership that inspires truly transformative creativity.
• Create an Open environmentby finding the perfect balance between the fulfillment of our people and the satisfaction of our clients, all built on mutual trust.
• Lead with Optimismby actively stimulating growth and development to mobilize our entire organization.

About EssenceMediacom

EssenceMediacom represents a new approach to the media agency. Our expertise is based on in-depth data analysis and a keen understanding of consumer behavior, combined with the most advanced technologies.

We are convinced that the strategic alliance between media and creativity can radically transform the performance of the biggest brands. Our role is to support our clients in understanding the complex challenges of contemporary marketing and to identify the levers of innovation that will enable them to create lasting connections with their consumers.

Our organizational structure reflects this modern vision: we combine intelligent data utilization with a human-centered approach, we cultivate diversity of perspectives and expertise, and we favor a continuous, large-scale experimentation and learning approach. Above all, we have integrated adaptability into our DNA to continuously evolve with market transformations.

The Role

ThePerformance & Analytics Manager – Europewill be a crucial member of our client-focused team for theEurope region, responsible for assisting in the planning, execution, and optimization of European digital acquisition campaigns andanalyzing cross-media results on all European campaignsfor our luxury sector client.

This role requires a blend of strategic thinking, advanced analytical prowess, and strong collaborative skills to evaluate multi-channel performance, ensure consistent brand adherence across European markets, and drive knowledge sharing across international teams. You will play a key role in measuring media efficiency, driving brand visibility, and optimizing customer acquisition across all media channels in Europe.

Key Responsibilities

• European Campaign Planning & Execution:Assist in the planning, coordination, and execution of regional digital acquisition campaigns (Paid Search, Paid Social, Display, Programmatic, etc.) across European markets, ensuring strict alignment with the client's global strategy and European brand guidelines.
• Cross-Media Analytics & Performance Reporting:Lead the comprehensive analysis and evaluation ofcross-media results across all European campaignscombining digital, offline, print, broadcast, and programmatic channels). Identify cross-channel synergies, key trends, and actionable data insights to maximize overall media ROI across the region.
• Cross-Market Collaboration & Knowledge Sharing:Actively liaise with local European market teams to facilitate the exchange of performance insights, cross-media learnings, and best practices, fostering a connected and high-performing European network. Participate in regional and global team calls and knowledge-sharing sessions.
• Quality Assurance & Analytics Governance:Support the implementation and adherence to European performance marketing and measurement guidelines, ensuring data integrity, tracking accuracy, and operational consistency across all regional campaign activities.
• European Market Intelligence:Stay abreast of European media trends, cross-media measurement innovations, platform updates (e.g., Google, Meta, programmatic platforms, local European media networks), and regulatory frameworks (e.g., GDPR, ePrivacy directives), sharing relevant implications with regional and local teams.

Desired Skills and Experience

• Experience:3–5 years of proven experience in media planning, buying, and cross-media performance analytics, either agency-side or client-side, with a strong focus on performance marketing.Experience working across European markets is highly desirable.
• Language Skills:Fluency in French is essential, alongside business proficiency in English.Proficiency in other European languages is a significant advantage.
• Technical Acumen:Demonstrated expertise across digital acquisition channels (Paid Search, Paid Social, Display, Programmatic) and modern cross-media analytics platforms and tracking tools.
• Analytical & Data Skills:Advanced ability to work with complex numerical datasets, analyze cross-media campaign performance, isolate channel impact, and distill complex data into clear, strategic recommendations.
• Project Management:Capable of managing multiple European campaigns and analytics projects simultaneously, prioritizing tasks effectively in a fast-paced environment.
• Interpersonal & Communication:Dynamic with excellent communication and client service skills, capable of collaborating effectively across multi-cultural European teams and senior stakeholders.
• Problem-Solving & Innovation:Proactive approach to identifying performance bottlenecks and an aptitude for leveraging media data to propose innovative cross-channel solutions.
• Attitude:Enthusiastic, with a strong willingness to learn, adapt, and drive growth in the luxury sector.
• Core Values:Exhibits strong team spirit, thoroughness, and attention to detail in all tasks.

Life at WPP Media and its Benefits

Our commitment to shaping the future of media is manifested by active support for the professional development of our talents, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our sector. WPP Media employees have privileged access to WPP Media's and WPP's international networks, allowing them to develop their passions, expand their professional network, and stay at the forefront of innovations in marketing and advertising.

We have vast and varied resources available to our employees; our company actively cultivates the inclusion of talents from all backgrounds. The successes and expertise of the teams are regularly highlighted during unifying events that also punctuate key moments of the year, thus strengthening our collaborative and diverse corporate culture.

Our benefits include:

• Remote work:up to 2 days per week and 2 full weeks to be taken twice a year.
• Two additional days off offered, including Whit Monday.
• Additional leave daysbased on seniority in 5-year increments.
• 5 additional remote work days per monthfor employees suffering from endometriosis.
• Disability policy:3 paid authorized absence days per year, access to Chèques Emploi Service Universel (CESU), and specific support for employees with a RQTH (Recognition of Disabled Worker Status).
• Solidarity missionspossible via the "We care and we act" program.

Recruitment Process

• Interview with the recruitment team:A first phone or video conference interview with a member of our recruitment team to review your background, discuss your experience with European campaign management and analytics, and address your questions.
• Operational interview:An interview with the Luxury Client Team lead to assess your technical, analytical, and management skills.
• Case study:A practical case study focused on cross-media campaign analysis and strategy within the European market, followed by a debriefing session.

We are committed to making this process as fast and efficient as possible, and to maintaining open and transparent communication throughout.

WPP Media guarantees equal opportunities and considers all candidates without discrimination or consideration of particular characteristics. We are committed to cultivating an environment of respect where everyone feels at home and benefits from the same opportunities for professional development.

Consult our privacy policy to learn all about the protection of your data. Although we review all applications received, we only contact those selected for an interview.

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