Pardot Marketing Product Owner H/F

GEODIS INTERSERVICES; Levallois-Perret; Sur place; EUR 1 000; Plein temps

Résumé du poste

Une entreprise de logistique et de transport de premier plan recherche un Product Owner Pardot Marketing pour gérer les processus de mise en place et d'activation de marketing. Ce poste joue un rôle clé dans l'alignement des processus de vente et de marketing pour améliorer l'efficacité des campagnes et du site web. Le candidat idéal possède un solide bagage en marketing numérique et une expertise avec Pardot et Salesforce.

Qualifications

• Expérience B2B avec Pardot et Salesforce préférée.
• Minimum 5 ans d'expérience en conseil.
• Anglais courant et capacité à travailler de manière autonome.

Responsabilités

• Soutenir le responsable des outils de vente et marketing dans la collecte des besoins des clients.
• Préparer la documentation et analyser les besoins d'affaires.
• Écrire des User Stories et gérer UAT si nécessaire.

Connaissances

Acumen commercial

Compétences de formation

Attention aux détails

Formation

Master en Marketing Digital, Marketing ou Vente

Outils

Pardot

Salesforce

Description du poste

Provide the basic functions of the website;

Allow users to use social media features;

Référence

2023-12498

Line Of Business

CORPORATE

Fonction

Support Functions - Marketing & Communication

Position

Pardot Marketing Product Owner H/F

The Pardot Marketing Product Owner will report to the Head of Sales and Marketing Tools.

Geodis has deployed a CRM solution for over 5 years across all sales departments, covering more than 2000 sales staff. All Marketing teams work with Pardot/SForce, which are integrated.

This position manages the setup of Pardot aligned with WEBSITE processes and CRM sales processes.

The implementation of Pardot has created new needs at the corporate level to guide technical development from a functional perspective, coordinate, and support local teams during marketing campaigns.

Geodis seeks a person capable of acting as a Pardot proxy Product Owner to support business requirements evolution, setup, and ensure linkage between Salesforce configuration and marketing user impact.

The role includes:

• Supporting the Head of Sales and Marketing Tools to gather internal customer needs for upcoming features and improvements of Pardot.
• Preparing documentation and analysis for Business Requirement workshops.
• Writing User Stories aligned with business needs, collaborating with Salesforce and IT teams, testing US, and managing UAT if needed.
• Updating training materials and providing additional support as needed.
• Animating marketing communities.
• Supporting the corporate and local teams in campaign setup.
• Designing KPIs to monitor marketing metrics for website and campaigns.
• Leading training sessions.
• Participating in project meetings and reporting.

Requirements include:

• Business acumen and eagerness to align Sales & Marketing teams on lead management.
• Experience with Pardot & Salesforce (certification preferred).
• Minimum 5 years consulting experience in B2B environments with these solutions.
• Training skills.
• Ability to work independently with short deadlines.
• Attention to detail while maintaining a macro view of projects.
• Master's degree in Digital Marketing, Marketing, or Sales.
• Fluent in English; travel possible.

Salary: 100