Paid Media Specialist (LinkedIn)

Prelude; Paris; Sur place; EUR 55 000 - 90 000; Plein temps

Résumé du poste

Prelude in Paris is seeking a hands-on marketer to own our LinkedIn Ads. You will set up tracking, run experiments, and work closely with the sales team to define what a qualified lead looks like, while leveraging data to prove impact.

You’ll optimize campaigns, align messaging with product goals, manage budgets, and report on KPIs such as CTR, conversions, CPA, and ROI. Fluency in English is required; collaboration with Design and Sales is essential to move fast and ship reliable results.

Qualifications

• Experience managing LinkedIn campaigns for B2B SaaS is required.
• Strong track record of delivering ROI on paid social campaigns.
• Ability to run experiments and optimize ad copy, landing pages and targeting.
• Comfort with analyzing performance data and sharing clear insights.
• Experience managing meaningful ad budgets and reporting KPIs.
• Collaborative mindset; works well with sales, design and marketing teams.
• Fluent in English; other languages are a plus.

Responsabilités

• Create LinkedIn campaigns aligning with objectives and target audiences.
• Test and optimize ad copy, landing pages, targeting and bidding.
• Monitor performance and report KPIs: CTR, conversions, CPA, ROI.
• Develop strategies to re-engage users and drive conversions.
• Allocate and optimize budget across campaigns for efficiency and impact.
• Work with Design and Sales to ensure cohesive messaging and visuals.
• Stay informed on industry trends and opportunities.

Connaissances

LinkedIn Ads

Campaign Management

B2B SaaS

ROI Analysis

Experimentation

Budget Management

Cross-functional collab

English fluency

Description du poste

About Prelude

Prelude is redefining how companies authenticate and onboard users - turning what's traditionally a cost center into a growth lever.

Our flagship product lets businesses send OTP codes with the best price-to-conversion ratio on the market, dynamically selecting the most effective channel in real time (optimized SMS, WhatsApp, and more) while actively blocking spam and fraud that legacy providers miss.

Founded in 2022 by former Zenly team members who lived the pain of broken SMS authentication firsthand, we're already serving fast-growing companies across Europe and are expanding into the US.

But authentication is only the starting point - we're building the platform for trust at scale, with an ambitious roadmap of market-defining products ahead.

Why join us

Today, we're a team of 60 and growing, based in Paris, building products that power secure and high-performance user onboarding for companies across the world. We believe small, highly skilled teams outperform large, fragmented organizations, and we are intentional about staying focused on impact, quality, and speed.

We operate with a flat org structure and value in-person collaboration, which helps ideas move faster, decisions stay grounded, and teams take full ownership of what they build.
Our values

• CareWe care deeply about our customers, our teammates, and the quality and reliability of what we ship.

• Bias for ActionWe move fast, test in the real world, and iterate quickly rather than over-optimizing in theory.




• OwnershipWe take responsibility end to end, from identifying problems to delivering outcomes and learning from results.

The role

You’ll own our LinkedIn Ads entirely - you’ll set up tracking, run experiments, work with brand, and report on what’s working. You’re going to work very closely with our sales team to understand what a qualified lead actually looks like, and enjoy working with data to demonstrate the impact your work is making. This role reports into our Marketing Manager, Nam.

What will you be doing?

• Creating LinkedIn campaigns aligning with our objectives, targeting the right audiences




• Testing and optimizing ad copy, landing pages, targeting and bidding strategies




• Monitoring and reporting on performance, tracking KPIs like CTR, conversions, CPA, and ROI




• Developing and implementing strategies to re-engage users and drive conversions




• Allocating and optimizing budget across campaigns for maximum efficiency and impact




• Working closely with Design and Sales to ensure ad copy, visuals and messaging are cohesive and impactful




• Staying informed on industry trends and emerging opportunities

What are we looking for?

• Experience managing meaningful ad budgets, with LinkedIn as your primary and most recent focus, and a clear track record of results




• Experience managing B2B SaaS ad spend, with a clear, ROI-first approach to demonstrate the impact these ads have had in your previous companies




• Confidence testing and iterating to achieve the best results




• A commercial mindset - someone who understand how a sales cycle works and how your role plays into it




• Someone collaborative, comfortable working across different teams daily




• English fluency is required; other languages are nice to have but not essential




• A strategic and pragmatic approach, able to align ads strategies with business objectives and adjust based on data, market trends, and changing needs