Marketing Operations

Uncover; Paris; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Equity packages

Hybrid Paris office

MacBook Pro and setup

Flexible vacation policy

Healthcare insurance

Parental leave

Learning & Training opportunities

Coaching culture

Résumé du poste

Alan is hiring for a Marketing Ops leadership role to architect scalable systems, embed AI into workflows, and empower marketers to launch campaigns at scale across France, Belgium, Spain, and Canada.

You’ll partner with engineers, data, designers, and PMMs in a PM-Tech duo, owning automation, data quality, segmentation, and nurturing infrastructure to drive growth and measurable impact.

Qualifications

• 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment.
• Hands-on experience managing marketing automation platforms at scale (Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce or equivalent).
• Strong understanding of CRM data models — attribute/event design and data hygiene as a sustained practice.
• Can frame and implement processes for lead scoring, nurturing, segmentation, and personalization.
• Have a product knack: define what's not working and what to build next to bring more value.
• Data fluency and analytical rigor: read platform and campaign data, surface anomalies, and draw insights.
• Can drive big-picture strategy while staying close to execution and have strong stakeholder management.

Responsabilités

• Own and optimize the marketing stack and automations across geos.
• Maintain CRM data quality, attribute/event design, and database hygiene.
• Design lifecycle stages, segmentation logic, routing rules, and re-engagement flows.
• Own the nurturing stack and ensure autonomous, compliant campaign launches.
• Identify, build, and refine AI agents for email copywriting, lead scoring, and content generation.
• Track full funnel performance and prioritize improvements from data.
• Create playbooks and train teams to reduce marginal campaign costs.

Connaissances

Marketing operations

CRM systems

Lead scoring

Lifecycle marketing

Data analysis

Stakeholder management

English communication

Outils

Customer.io

Braze

Iterable

HubSpot

Marketo

Pardot

Salesforce

Description du poste

Health can’t wait. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.Alan exists to end the wait.Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

The Marketing Ops job

Marketing Ops is one of Alan's highest-leverage functions. It sits at the intersection of marketing strategy, data, and technology — turning systems into growth engines and ensuring every touchpoint with prospects and members is timely, relevant, and scalable.

Alan is growing fast across France, Belgium, Spain, and Canada. But today we're leaving value on the table. On the prospect side, we drive more traffic but can't convert it properly: no scoring, no intelligent routing, no nurturing that adapts to buying intent. On the member side, messaging is one of our primary touchpoints for engagement, retention, and trust — yet nobody operates it strategically. Personalization stays shallow, communication pressure goes unmonitored, and shipping a message often means filing an engineering ticket.

We need Marketing Ops leaders who can architect scalable systems, operate them strategically, and progressively embed AI into workflows — to raise quality, reduce manual execution, and unlock growth without scaling headcount linearly.

What will you do with us?

You’ll be a partnership with marketers — not a service desk. You’ll partner closely with engineers, data, designers, and cross-functional stakeholders (PMMs, sales, growth, product) within a PM-Tech duo crew model.

Regardless of crew, you will own a core set of capabilities:

• Marketing Automation & CRM: own and optimize our marketing stack (Customer.io, CRM integrations); build automations that enable marketers to launch campaigns independently, at scale, across all geos
• Data Model & Governance: maintain CRM data quality, attribute/event design, and database hygiene as a sustained practice
• Segmentation & Lifecycle Design: design and maintain lifecycle stages, segmentation logic, routing rules, and re‑engagement flows across multiple audiences and geos
• Nurturing Infrastructure: own the nurturing stack and campaign processes; make launches autonomous and compliant
• AI-First Operations: identify, build, and refine AI agents for email copywriting, lead scoring, next-best-action recommendations, and content generation — making marketers AI-powered, not replacing them
• Performance Monitoring: track the full funnel from first touchpoint to conversion; identify leakage and prioritize from data
• Documentation & Enablement: create playbooks, train teams on tools and processes, reduce the marginal cost of new campaigns

Then, depending on your crew:

Growth Infrastructure — you’ll build a unified lead engine (no more tool-by-tool silos), design lead scoring and routing models, crack multi-channel activation (email, WhatsApp, Voice AI), build AI agents that pre‑qualify and enrich leads, and maintain a live feedback loop with BDRs, AEs, and Inbound Sales.

Product Platform — you’ll operate Customer.io and back‑end triggered emails as one governed system, monitor communication pressure and enforce channel rules, define and enforce recipient lifecycle paths, drive 100% Design Studio adoption, and co‑own outbound messaging strategy with PMMs and product teams.

By your first year, we’ll know it worked when:

• At least one AI agent is in production on a key use case (email nurturing, lead categorization, content generation), with a second scoped or live, and adoption is real
• Any marketer or product Alaner can launch a campaign or ship a message without bottlenecking through ops or engineering
• CRM data model, attributes, and segments are properly owned, documented, and clean — the data we see is data we can act on
• Every contact has a documented path through our messaging — segmentation is sharp, messaging is relevant, and pressure is monitored
• Marketing's contribution to acquisition and engagement is visible and quantifiable, from first touch to conversion

Is it you we are looking for?

You’ll be a great fit for this opportunity if you:

• Have 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C)
• Have hands‑on experience managing marketing automation platforms at scale (Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent)
• Have a strong understanding of CRM data models — attribute/event design and data hygiene as a sustained practice
• Can frame and implement processes for lead scoring, nurturing, segmentation, and personalization
• Have a product knack: you can define what's not working, identify what to build next, and see problems as opportunities to bring more value
• Bring data fluency and analytical rigor: you read platform and campaign data, surface anomalies, and draw business insights
• Can be both hands‑on and think strategically — you drive the big picture while staying close to execution
• Have strong stakeholder management skills — you’ll partner daily with engineering, product, sales, and marketing teams
• Can manage multiple projects simultaneously in a fast-moving environment
• Communicate with excellent written and spoken English
• Are impact-driven with a strong bias towards improving processes

For this opportunity, we are aiming to hire within the C0-D level range.

Perks & Benefits

• Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
• Flexible office with hybrid setup. Amazing office space at our Paris HQ or sponsored co‑working hubs in Bordeaux, Marseille, Lyon, Annecy, Nantes or Biarritz.
• All the tools you need. Top of the range equipment: Macbook Air, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones.
• Flexible vacation policy and flexible working hours. Organize your time as you wish.
• Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
• Transport. Generous transit benefit
• Learning & Training opportunities. A highly flexible training policy free books and budget to attend and speak at conferences if the opportunity arises.
• Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.
• Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.