Marketing Manager (German-speaking markets)

Evaneos; Paris; Hybride; EUR 45 000 - 50 000; Plein temps

Résumé du poste

A travel technology company in Paris is seeking a Marketing Manager to optimize growth for the German-speaking markets. You will drive qualified acquisition, enhance local marketing performance, and align global strategies with local insights. Join a dynamic team offering flexibility, travel perks, and a vibrant work environment in the heart of Paris. The salary range is €45K–€50K annually.

Prestations

Remote work flexibility

Travel perks

Well-being activities

Qualifications

• Experience in managing performance and maximizing marketing mix across channels.
• Ability to gather and analyze market insights for strategic decisions.
• Strong collaboration skills to work with cross-functional teams.

Responsabilités

• Deliver on growth ambitions by hitting target volume of qualified leads.
• Tailor marketing actions to different customer segments.
• Ensure brand and marketing strategies resonate with German-speaking travelers.
• Manage local agencies and partnerships to enhance marketing efforts.
• Lead creative brand activations for the DACH audience.

Connaissances

Business Development

Customer Service

Market Research

Customer Relationship

Description du poste

Role & Impact

At Evaneos we connect travelers with local experts to create more authentic and responsible travel experiences. Operating in six European markets (France, Germany, Switzerland, Austria, Spain and Italy) we are scaling our impact across borders and the German‑speaking region plays a central role in this growth.

We’re looking for a Marketing Manager for the German‑speaking markets to help accelerate growth in this high‑potential area. Your mission is to drive qualified acquisition, boost local marketing performance and tailor our strategies and playbook to the specific needs of German‑speaking travelers.

You’ll pilot key digital channels (SEO, SEA, CRM, social, affiliates, influencers) ensuring that global strategies are brought to life through smart and relevant localization. Working closely with our central experts you’ll turn strategy into measurable local impact.

The International Team

The International team is on a mission to drive growth across markets by combining deep local insights with central expertise, ensuring that our strategies are both locally relevant and globally consistent.

Led by Sarah, our Head of International, the team gathers two Country Managers and two Marketing Managers each focusing on a specific region: Northern Europe (Germany, Austria, Switzerland) or Southern Europe (Spain and Italy).

You’ll report directly to the Northern Europe Country Manager and work closely with the central Marketing and Brand teams daily.

Your Key Responsibilities as Marketing Manager

• Drive and monitor performance: Deliver on your market’s growth ambitions by hitting the target volume of qualified leads.
• Drive and maximize the full marketing mix’s performance (SEO, paid, affiliates, display, CRM, influence, etc.) tailoring actions to our different customer segments (new and repeat travelers).
• Market insights & research: Be the voice of German‑speaking travelers within Evaneos – gathering, analyzing and consolidating insights and personas.
• Turn insights into impact by ensuring Brand, Product, CRM and Data teams adopt them and act on them.
• Bring local expertise to Growth Marketing initiatives.
• Ensure copy, visuals and tone resonate with German‑speaking travelers.
• Roll out and optimize the local SEO strategy.
• Build and scale affiliate partnerships that will deliver qualified leads.
• Adapt display and affiliate campaigns for better relevance and performance.
• Shape e‑merchandising for your markets.
• Lead local marketing activations that make a difference.
• Manage local agencies and partnerships.
• Spark creative brand activations tailored to the DACH audience.
• Craft and activate local influencer strategies aligned with our brand values.
• Organize events and offline campaigns in close collaboration with the central Brand and Growth teams—from street marketing to community‑driven experiences.

What makes this role unique

A strategic & hands‑on role: From defining KPIs with the Country Manager to running campaigns and activations you’ll combine big‑picture thinking and daily impact.

Act as the local voice in global decisions: Ensure that DACH insights (customer behavior, cultural fit, local partners) influence how the company shapes its global roadmap.

A truly cross‑functional environment: Work alongside central Marketing, Product and Data experts, contributing to joint outcomes rather than isolated marketing goals.

Whats in it for you

La Voyagerie – our bright and vibrant HQ in the 9th arrondissement is more than an office: it’s a hub for inspiration, creativity and daily interactions with others.

Weekly remote flexibility – enjoy up to 3 teleworking days per week balancing focus time at home and collaborative moments at the office.

Travelling teleworking – flexibility to work from different countries or regions multiple times a year.

Well‑being activities – yoga, meditation, partially covered sports memberships through Gymlib, music and board games groups.

Travel perks – test our product yourself with exclusive travel benefits.

Salary range: €45K‑€50K. Transparent salary decisions based on clear benchmarks, experience, career progression frameworks and peer alignment to ensure fairness.

Required Experience

Manager

Key Skills

• Business Development
• Customer Service
• Market Research
• Customer Relationship

Employment Type: Full‑Time

Experience: [years]

Vacancy: 1

Yearly Salary: €45,000 – €50,000