Marketing Manager, Behavioral Email

Sephora USA, Inc; Neuilly-sur-Seine; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading beauty retailer in Neuilly-sur-Seine is seeking a Marketing Manager, Behavioral Email. In this role, you will oversee email marketing strategies aimed at enhancing client engagement and retention. Responsibilities include leading a team to optimize campaign performance and delivering data-driven insights. The ideal candidate has 4+ years of experience in email marketing and a solid foundation in digital marketing principles. Competitive salary and benefits offered.

Prestations

Training and development programs

Dynamic team environment

Inclusive workplace culture

Qualifications

• 4+ years of experience in email and digital marketing, retail preferred.
• Proven understanding of email marketing principles.
• Experience in segmentation and personalization.

Responsabilités

• Define email strategies and drive performance.
• Oversee various marketing programs.
• Lead A/B testing and optimizations.
• Translate data insights into actionable campaign strategies.
• Monitor trends and best practices in the email marketing space.

Connaissances

Email marketing principles

Segmentation

Personalization

Digital marketing

Data analysis

Project management

Formation

Bachelor's Degree

Outils

Microsoft Office Suite

Email automation platforms

Description du poste

Company Overview

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Opportunity

Sephora's dynamic Retention Marketing team plays a key role in shaping how we connect with millions of beauty lovers across the US! We're the mastermind behind Sephora's owned-outbound channels – think email, app push notifications, SMS, and even direct mail – crafting campaigns that drive significant omni-channel sales and build lasting loyalty.

Our mission? To be our clients' ultimate Beauty BFF. We strive to anticipate their needs and deliver personalized, engaging experiences through every channel. As a team, we're:

• Client-Centric: Deeply understanding our clients and their unique preferences.
• Channel Experts: Mastering the nuances of each channel to deliver impactful messages.
• Experience Innovators: Constantly exploring new ways to surprise and delight, from personalized recommendations to new engaging experiences.

We collaborate closely with external vendors and leverage Sephora's cutting-edge internal capabilities to create campaigns that span broadcast, triggered, and transactional messaging.

As a Marketing Manager, Behavioral Email you will join Sephora's high-performing marketing team to drive and deliver Sephora Retention Team’s business goals and objectives. Reporting to the Senior Manager, Email & Direct Mail, you’ll work closely with internal and external partners (such as CRM, Merchandising, Loyalty/Promotions, Analytics and Vendors) to deliver best-in-class email marketing campaign strategies and activations.

You will focus on behavioral triggers, life-cycle journeys, cross-functional campaigns and key projects that require a high level of strategic vision, cross-functional collaboration, the ability to manage complex, ambiguous programs with strong attention to detail. Leading 1 direct report, your team owns the end-to-end email campaign strategy and execution, ensuring a seamless client experience to meet channel KPIs.

Responsibilities

End-to-End Email Strategy

• Work with SMM to define email strategies, ideate optimizations, and own key projects to drive channel performance strategically and proactively
• Oversee CRM, Merchandising, Loyalty/Promotions programs to deliver channel revenue goals while collaboratively strategizing with cross functionals to deliver a personalized, seamless client experience
• Lead development of testing strategy and roadmap with focus on A/B, holdout and multivariate tests to optimize campaign performance and identify key drivers of client engagement & program growth
• Own results and insights development across all KPIs. Translate data into actionable insights and recommendations to improve campaign effectiveness. Ensure campaign results are shared cross-functionally and learnings are leveraged to inform future campaign planning and optimizations
• Keep a strong pulse on email & industry trends and innovation through competitive marketplace analysis
• Share email best practices and insights based on performance and trends to internal and external partners to grow channel performance
• Lead development and technical execution of automated triggers, multi-touch journey’s and c ross functional campaigns by leveraging deep knowledge of existing data flows and client attributes for successful campaign build, QA and scheduling
• Execute activation strategies across automation platforms (e.g. product recommendation engines, personalization & testing vendors), data integrations and tools/capabilities focusing on how to leverage them for optimal marketing performance
• Own end-to-end email campaign management including development, execution, campaign health and delivery of in-depth results and insights
• Develop and coach one direct report (Assistant Marketing Manager) by providing guidance on crafting campaign strategies, ensuring flawless execution, and conducting in-depth campaign performance analysis to cultivate a data-driven & results-oriented mindset, and empower growth through driving strategic initiatives within the team
• Work with SMM to manage vendor relationships including but not limited to optimizing their contributions, influencing their roadmaps, and ensuring strategic services meet current and future program needs
• Proactively monitor audience strategy and campaign health through continuous evaluation, leverage deep understanding of campaign logic, data structures (tables), APIs and platform capabilities to maintain optimal campaign performance
• Drive path to resolution for technical and escalated issues with front-end tools, platforms, 3rd party vendors, and campaign health & deliverability by taking ownership of issue management, ensuring full resolution in a timely fashion
• Stay informed on emerging trends, email marketing best practices, and evolving vendor capabilities to proactively drive the implementation of innovative strategies and to maintain the effectiveness of current campaigns

Qualifications

• 4+ Years of experience in email and digital marketing, retail preferred
• Proven understanding of email marketing principles, with 3+ years of experience in segmentation and personalization.
• Bachelor's Degree

Competencies and Skills

• Strong business acumen, particularly with how Retention Marketing, and Email in particular, drives sales, engagement, and lifetime value
• Ability to prioritize, work cooperatively and collaborate with cross-functional teams and thrive in an exceedingly fast-paced environment across projects, initiatives and people while dealing with ambiguity at times
• Ability to extract both quantitative and qualitative insights to improve campaigns and develop a data-driven center of excellence
• Proven ability to take initiative, stay flexible, and excel in fast-paced, high-volume and deadline- driven environment
• Superior organizational and problem-solving skills. Ability to draw conclusions and act based on data
• Ability to balance client experience, business needs, and resources to ensure correct prioritization while maintaining exceptional attention to detail with a high degree of accuracy
• Outstanding interpersonal skills; ability to develop and maintain effective relationships with business partners at all levels
• Excellent written, verbal and presentation skills with high proficiency in Microsoft applications (PowerPoint, Word, Excel) #LI-AZ1

While at Sephora, you’ll enjoy…

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company.

We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.