Marketing Director, EMEA

QAD, Inc.; France; Hybride; EUR 80 000 - 120 000; Plein temps

Résumé du poste

A leading enterprise software provider in France is seeking a Marketing Director for EMEA to drive brand and revenue growth. The ideal candidate should have over 10 years of marketing experience, with a focus on the EMEA market and proven skills in field marketing, Account-Based Marketing, and digital initiatives. Fluency in German or French is strongly preferred. This role requires strategic thinking and the ability to localize marketing content for various regions.

Prestations

Competitive salary

Flexibility in remote work

Professional development opportunities

Qualifications

• 10+ years of progressive marketing experience focused on the EMEA market.
• Proven track record in field marketing, ABM, and digital marketing.
• Experience in planning trade shows and customer events.

Responsabilités

• Lead marketing strategy for EMEA aligned with global objectives.
• Manage EMEA marketing budget to optimize resource allocation.
• Develop ABM strategies to engage key accounts.
• Oversee PPC advertising campaigns across digital channels.
• Create localized content relevant to core EMEA markets.

Connaissances

Strategic thinker

Relationship building

Analytical skills

Content localization

Excellent communication

PPC optimization

Formation

Bachelor’s degree in Marketing or Business

Master’s degree preferred

Description du poste

We are seeking a highly motivated and experienced Marketing Director for EMEA to lead our brand and revenue generation efforts across Europe, the Middle East and Asia. Reporting directly to the Redzone GM of EMEA while working closely with the SVP of Marketing for Redzone and maintaining a close partnership with Sales, this critical role will be responsible for developing and executing a comprehensive marketing strategy focused on field marketing, Account-Based Marketing (ABM) and digital initiatives to drive significant pipeline and revenue growth in the EMEA segment.

The ideal candidate will be a strategic thinker with a hands‑on approach capable of building strong relationships with sales teams and delivering measurable results in a fast‑paced, high‑growth environment.

We are prioritizing candidates located in Germany or France. However, we will also consider a German or French‑speaking candidate based in the United Kingdom.

Key Responsibilities

Field Marketing & Events

• Plan, organize, and execute all EMEA trade shows, industry events, and Redzone-hosted customer events.
• Manage event logistics, budget, vendor relationships, partners, sponsorships, and lead capture processes to maximize ROI.
• Collaborate closely with the EMEA sales team to align event strategies with regional sales objectives.
• Work closely with the Redzone partners team to organize and execute partner marketing-related activities.

Account-Based Marketing (ABM)

• Develop and implement targeted ABM strategies and campaigns to engage key accounts and drive pipeline generation in partnership with the EMEA sales team.
• Work with sales to identify high‑value target accounts and create personalized marketing programs.

Digital Marketing

• Oversee and optimize pay‑per‑click (PPC) advertising campaigns across various digital channels to generate qualified leads and increase brand awareness in EMEA.
• Monitor and analyze digital marketing performance, providing regular reports and actionable insights.

Content & Localization

• Work with the EMEA team, partners, and relevant analysts to create local EMEA case studies, customer videos, and whitepapers that are relevant to EMEA core markets, including the UK, Germany, France, and the Middle East.
• Manage the localization of global marketing content, including website copy, collateral, case studies, and campaign assets to ensure cultural relevance and effectiveness for the EMEA market.
• Work with internal and external translation and localization partners.

Strategy & Leadership

• Develop and execute a comprehensive annual marketing plan for the EMEA region aligned with global marketing objectives and regional sales targets.
• Manage the EMEA marketing budget effectively to ensure optimal allocation of resources.
• Analyze market trends, competitive landscape, and customer insights to identify new marketing opportunities.
• Collaborate cross-functionally with global marketing teams, product marketing, sales, and executive leadership.
• Provide regular reporting on marketing performance, key campaigns, ROI, and pipeline contribution for the EMEA region.
• Oversee one direct report and build out a larger team.

Qualifications

• Bachelor’s degree in Marketing, Business or a related field; Master’s degree preferred.
• 10 years of progressive marketing experience with a significant portion focused on the EMEA market and B2B software/SaaS.
• Proven track record of success in field marketing, ABM, and digital marketing (PPC).
• Strong experience in planning and executing trade shows and customer events.
• Demonstrated ability to localize content for different regional markets.
• Deep understanding of the EMEA business landscape and cultural nuances.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical skills with the ability to interpret data and make data‑driven decisions.
• Ability to work effectively in a fast-paced, high-growth, collaborative environment.
• Experience in the manufacturing sector or with connected worker solutions is a plus.
• Fluency in English required; additional European languages are highly desirable.
• Fluency in German or French is strongly preferred.
• Ability to travel frequently across the EMEA region (on average about 25% or more).

Additional Information

About QAD and QAD Redzone:

QAD Inc. is a leading provider of adaptive cloud‑based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer order to survive and thrive manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees, giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity status as a veteran, or basis of disability or any other federal, state or local protected class.