Marketing Director Bicycle Tires (FM)

Michelin; Clermont-Ferrand; Sur place; EUR 100 000; Plein temps

Résumé du poste

A leading tire manufacturer based in Clermont-Ferrand seeks a Marketing Director for Bicycle Tires to drive strategic marketing initiatives and manage a dedicated team. The ideal candidate has over 8 years of experience in marketing within the bicycle industry and a strong understanding of cycling culture. This full-time role involves developing marketing strategies, overseeing budgets, and collaborating across functions to enhance brand growth and market position.

Qualifications

• 8 years of marketing leadership experience in the bicycle industry.
• 3 years people management.
• Proven track record in marketing strategy, product marketing, and team management.
• Strong understanding of cycling culture, product categories, and consumer behavior.
• Excellent communication, negotiation, and stakeholder management skills.
• Fluent in English; other languages are a plus.
• Willingness to travel and work across time zones.

Responsabilités

• Define and execute global marketing strategy for Bicycle business.
• Lead Go-to-Market planning and product positioning.
• Develop B2B marketing strategies for retailer partnerships.
• Oversee market intelligence on bicycle.
• Manage Bicycle budget.

Connaissances

Digital Marketing

B2B Sales

Marketing

Pardot

Marketing Automation

Customer Segmentation

HubSpot

Multichannel Marketing

Market Research

Affiliate Marketing

Social Media Management

Lead Generation

Description du poste

Marketing Director Bicycle Tires (F / M)

Job Title: Marketing Director Bicycle Tires

Location: Clermont-Ferrand (with travel across key markets and headquarters)

Reports to: VP Marketing 2 Wheels Business Line

Language Requirement: Fluent in English

Role Overview

As part of the agile 2 Wheels Business Line organization the Marketing Director for the Bicycle Division leads the strategic operational and cross‑functional marketing efforts for the Bicycle business to achieve accelerated growth. This role is central to generating demand and driving brand growth, market intimacy and team agility across regions.

Key Responsibilities

Marketing Strategy & Leadership

• Define and execute the global marketing strategy for the Bicycle business aligned with 2 Wheels Business Line ambitions across the SAVE; this includes content creation digital media press relations and racing strategy.
• Lead Go‑to‑Market planning, product positioning and campaign development across regions and oversee its implementation.
• Validate product strategy feasibility, pricing corridors and e‑retail programs.
• Develop B2B marketing strategies to support retailer partnerships and product launches and oversee their activation.
• Work with CEM director to approve top‑of‑funnel advertising messages and brand proofs aligned with Michelin brand.
• Oversee market intelligence on bicycle including market forecast insights research and analytics.
• Oversee key message for engagement press and customers.
• Monitor and manage performance across channels and regions.
• Manage Bicycle budget.

Team & Talent Development

• Build and manage a dedicated Bicycle marketing team with deep bicycle industry expertise.
• Foster agile ways of working and cross‑functional collaboration.
• Drive upskilling and accountability across marketing roles.

Cross‑Functional Collaboration

• Be part of the bicycle steering team including all functional areas.
• Work closely with Sales Supply Chain Finance and Regional Directors.
• Propose budget allocation and validate major investments.
• Support integration of regional marketing structures into Business Line.
• Ensure product storytelling and technical messaging are aligned with commercial goals.

Required Skills & Experience

• 8 years of marketing leadership experience in the bicycle industry.
• 3 years people management.
• Proven track record in marketing strategy product marketing and team management.
• Strong understanding of cycling culture, product categories and consumer behavior.
• Excellent communication, negotiation and stakeholder management skills.
• Fluent in English; other languages are a plus.
• Willingness to travel and work across time zones.

Location

Clermont-Ferrand Michelin Headquarter.

Package

100k - depending on profile and experience.

Key Skills

Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation

Employment Type: Full-Time

Experience: years

Vacancy: 1