Marketing Director

JAC Recruitment (UK) Ltd.; Corse; Hybride; EUR 80 000 - 120 000; Plein temps

Résumé du poste

An innovative manufacturing company is seeking a Marketing Director to drive their European marketing strategy. The ideal candidate will have over 10 years of B2B marketing leadership experience, focusing on demand generation and integrated campaigns across multiple countries in the European market. Excellent communication and strategic skills are essential for this role.

Qualifications

• 10+ years in B2B marketing leadership roles.
• Track record in demand generation and integrated campaigns.
• Experience managing multi-country marketing teams.

Responsabilités

• Define and implement the European marketing strategy.
• Partner with Sales for effective go-to-market campaigns.
• Ensure efficient use of budgets and marketing tools.

Connaissances

B2B marketing leadership

Demand generation

Integrated campaigns

Brand building

Strong communicator

Commercial acumen

Change leadership

Formation

Degree in Marketing or Business

MBA

Outils

CRM systems

Digital marketing tools

Description du poste

Position: Marketing Director

Location: The countries where the company has offices: the Netherlands, France, Belgium, Germany, and the United Kingdom etc.

Language: Fluency in English is a must

Company: An innovative manufacturer of advanced industrial devices, harnessing Auto ID and Big Data technologies.

1. Purpose of the Role

• To design, lead, and execute the company’s European marketing strategy across all Group Member Companies (GMCs), ensuring alignment with the 300M MTP vision. The Director will transform marketing into a growth engine by driving brand positioning, demand generation, and solution-led value communication.
• This position plays a pivotal role in designing, leading, and executing the marketing strategy across all GMCs in the European market. It’s a role for those who want to move markets with their strategy and shape the future of the brand.
• The mission is to transform marketing into a true growth engine by driving brand positioning, generating demand, and communicating solution-led value — all in alignment with the 300 million MTP vision.

2. Key Responsibilities

Strategy & Leadership

• Define and implement the European marketing strategy aligned with corporate goals.
• Act as the bridge between RHQ, global HQ, and local GMC marketing activities.
• Establish unified brand positioning, messaging, and campaigns across Europe.
• Lead the shift from product/feature marketing to solution, value, and customer-centric marketing.

Commercial Activation

• Partner with Sales leadership to create impactful go-to-market campaigns.
• Drive demand generation, lead nurturing, and pipeline acceleration.
• Build industry- and vertical-specific content (RFID, AEP Cloud, consumables, etc.).

Organisation & Efficiency

• Restructure and lead the marketing organisation across RHQ and GMCs.
• Ensure efficient use of budgets, agencies, and digital tools.
• Implement KPIs to measure campaign ROI, lead impact, and brand visibility.

Stakeholder Management

• Act as the main marketing voice at the European Executive Committee.
• Build synergy with Product Management, Solutions, and Sales.
• Coordinate with HQ to adapt global initiatives to European market realities.

3. Key Deliverables (First 12–18 Months)

• European Marketing Strategy 2025–2028 aligned with the 300M MTP.
• Pan-European campaign calendar with measurable KPIs.
• Integrated lead management process (with Salesforce & sales teams).
• Rebuilt marketing structure: clarified RHQ vs. local roles, eliminated overlaps.
• Strong employer brand presence in key European markets.

4. Candidate Profile

Professional Experience

• 10+ years in B2B marketing leadership roles (preferably in technology, industrial, or SaaS/solutions).
• Proven track record in demand generation, integrated campaigns, and brand building.
• Experience managing multi-country marketing teams and external agencies.
• Strong exposure to digital marketing tools (CRM, automation, analytics).

Skills & Competencies

• Strategic thinker with hands-on ability to execute.
• Commercial acumen, comfortable working with sales KPIs.
• Change leader: able to restructure teams and drive cultural alignment.
• Strong communicator, capable of influencing across cultures and functions.

Education & Languages

• Degree in Marketing, Business, or related field; MBA a plus.
• Fluent in English (mandatory); additional European languages a plus.