Manager, Brand Marketing, Women's Sportswear, Paris / France

Nike; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading sports brand is seeking a Brand Marketing Manager dedicated to women's lifestyle in Paris. In this role, you will drive brand initiatives, manage key partnerships, and gather consumer insights to strengthen market presence. The ideal candidate has strong expertise in cross-functional marketing, fluent in both French and English, and can thrive in a dynamic environment. This full-time position offers the opportunity to shape brand strategies in a vibrant city.

Qualifications

• Strong expertise in brand and cross-functional marketing.
• Fluency in French and English.
• Proven ability to identify, build, and manage external relationships.

Responsabilités

• Drive the Womens Lifestyle Field of Play in Paris.
• Manage relationships with key individuals and organizations.
• Gather and share consumer insights to feed into strategy.

Connaissances

Business Development

Graphic Design

Communication Strategies

Market Research

Project Management

Content Marketing

Analytics

Description du poste

WHO YOULL WORK WITH

In this role youll work fluidly across the Paris / France Marketing team while also collaborating with key partners such as Sports Marketing SCI and Consumer Insights always in service of athletes. Youll also connect with the people and organizations in the city who best represent our brand and bring our vision to life.

Youll stay closely connected to the Geo Consumer Construct team in EHQ with a dotted reporting line to the Director Brand Marketing Womens Lifestyle and regular collaboration with that team and others such as the Womens Brand Creative Studio.

WHO WE ARE LOOKING FOR

Were looking for a talented brand marketeer with a passion for youth culture and creativity. Someone who can uncover stories that inspire the next generation to move. You bring experience across cross-functional marketing (digital retail brand) and a drive to create work that reimagines the future of sport

• moves culture forward and makes athletes
• dreams real. You embody Nikes values thrive in fast-moving environments and bring a positive growth mindset.

Essential requirements :

• Strong expertise in brand and cross-functional marketing.
• Ability to understand the city consumer and connect with them across sport performance and lifestyle.
• Proven ability to identify build and manage external relationships aligned to Nikes strategic objectives.
• Solid understanding of the Paris consumer the city and Nikes positioning within it with the ability to make strong strategic decisions.
• Agility and adaptability in your approach to work.
• Fluency in French and English.

Based in Paris youll be part of the key city and French territory Marketing team. Together the team is accountable for :

• Bringing our Consumer Fields of Play to life in the city through relationships with the faces (individuals communities) and places that matter most across Running Fitness Football and Lifestyle.
• Amplifying our Concept Map with on-the-ground executions that build on Global and Geo campaigns including pinnacle activations.
• Ensuring the marketplace in France especially Paris shows up as sharp connected and pinnacle.
• Fueling our global engine with powerful relevant consumer insights that can scale.

WHAT YOULL WORK ON

AsManager Brand Marketing Womens Lifestyle Paris / France youll be part of the Paris / France Brand Marketing Team reporting directly to the Director Brand Marketing Paris / France with a dotted line to the Director Brand Marketing Womens Lifestyle in EHQ.

Youll drive our Womens Lifestyle Field of Play on the ground in Paris / France by :

• Identifying the people and organizations that best align with our brand values and bring our strategies to life then managing these relationships in a robust and sustainable way.
• Partnering with Geo Consumer Construct Brand Marketing Field of Play teams to amplify Concept Map stories through on-the-ground executions from pinnacle Nike activations to marketplace partner initiatives.
• Gathering and sharing continuous consumer insights to better serve athletes in Paris and France while feeding these insights back into EMEA / Global strategy.
• Building developing and empowering a Brand Specialist in your team.

Like all roles at Nike this position requires agility. While your focus will be Womens Lifestyle in Paris / France there may be moments when you or your team support broader Marketing work in Paris / France Womens Lifestyle initiatives across EMEA or key Concept Map campaigns.

Required Experience :

Manager

Key Skills

Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1