Local Media & Campaign Performance Expert

K-Recruiting Life Sciences; Paris; Hybride; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading recruitment agency in life sciences is seeking a Local Media & Campaign Performance Expert in Paris. This role involves advising brand teams, performing media analytics, and optimizing campaign processes. Candidates should have a strong understanding of the French regulatory environment, expertise in media strategy, and excellent communication and project management skills. Fluency in both French and English is required. The position offers a hybrid work model with approximately 3 days on-site per week.

Qualifications

• Knowledge of regulatory and compliance requirements in the French pharmaceutical market.
• Experience in managing media campaigns and analyzing performance metrics.
• Strong project management capabilities with effective communication.

Responsabilités

• Review media briefs and evaluate media recommendations.
• Conduct post-campaign analytics and provide actionable insights.
• Compile performance reports and document outputs.

Connaissances

Knowledge of French market regulatory and compliance requirements

Expertise in media campaigns

Strong performance analytics skills

Excellent communication skills

Project management skills

Fluency in French

Fluency in English

Description du poste

Local Media & Campaign Performance Expert

Key Responsibilities

1. Media Advisory for Brand and Marketing Teams

• Review media briefs and evaluate media recommendations
• Support operational campaign execution
• Conduct post-campaign analytics and consolidate key learnings
• Use existing tools such as briefing templates and budget calculators to guide teams

2. Data Matching & Audience Insights

• Set up and execute data matching between internal teams and external data providers
• Assess audience relevance versus campaign objectives
• Provide actionable insights to marketing and media stakeholders
• Manage an ongoing project focused on new and innovative media approaches
• Coordinate across global and local internal teams and external partners
• Ensure structured project management, timelines, and deliverables

4. Performance Monitoring & Reporting

• Compile campaign and project results
• Develop clear performance and impact reports
• Ensure documentation of outputs and knowledge sharing

5. Process Support & Optimization

• Support internal functions in setting up or improving media-related processes
• Contribute to best practices and standard operating procedures
• Ensure effective communication and coordination with media agencies when required

Key Skills & Requirements

• Knowledge of French market regulatory and compliance requirements related to product promotion, pharmaceutical industry standards, and GDPR/data privacy
• Strong expertise in media campaigns, media strategy, and performance analytics
• Excellent communication and project management skills
• Fluent in French (native) and English
• Based in France
• Hybrid working model: approximately 3 days per week on-site in Paris, remaining days remote