JUNIOR/SENIOR MARKETING ANALYST – CHINESE SPEAKER

SEMANTIWEB | Groupe EDG; Paris; On-site; EUR 30,000 - 38,000; Full time

Job summary

Semantiweb, part of EDG Group, is a social intelligence agency with offices in Paris and New York. We hire Assistant Marketing Analysts to support our local and international teams in delivering consumer insights from online conversations in the cosmetics sector.

Join a dynamic startup-style environment where you will analyze reviews, monitor trends, and prepare reports for major clients like L'Oréal, while collaborating with IT and semantic teams to generate actionable marketing activations.

Qualifications

• Cosmetics industry knowledge is beneficial.
• Strong interest in consumer marketing, the Internet, and social media.
• Ability to work autonomously in a dynamic startup environment.
• Proficient in Excel and PowerPoint.
• Fluent in English; Chinese is a significant advantage.
• Analytical mindset and synthesis skills for analysis.
• Project management skills including versatility, accuracy, and proactivity.
• Excellent language skills (spelling and grammar).
• Bachelor's or progressing Master's degree from a university or business school.

Responsibilities

• Conduct consumer reviews and conversations analysis for the cosmetics brands across the web.
• Carry out ad-hoc marketing studies (categories, brands, products, usage, influencers) from social web data.
• Monitor market trends and cosmetic industry news to create infographics and trend content.
• Support updates for internal platform used by L’Oréal's Consumer Service France and generate recurring reports.
• Categorize brands and products for the database and assist in optimizing the review interface.

Skills

English fluency

Chinese language

Analytical mindset

Synthesis skills

Project management

Autonomous work

Startup environment adaptability

Education

Bachelor's degree or pursuing Master's degree

Tools

Excel

PowerPoint

Job description

Semantiweb, as part of EDG Group, is a social intelligence agency with offices in Paris and New York. We are specialized in analyzing and interpreting online beauty conversations (forums, blogs, and social networks) to fuel brand and product marketing strategies through business relevant insights – from innovation pipelines to tactical market opportunities, we provide the right perspective on consumers and trends in the beauty industry. We are currently looking to hire Assistant Marketing Analysts to support our local and international teams.

Context:

As part of the Beauty Business Unit at Semantiweb, you will be responsible for finding consumer insights by decoding online conversations and providing marketing solutions to brands. By gaining strong marketing analysis skills, you will help our clients measure and understand the value of web conversations. You will also collaborate with our IT and semantic teams, as well as partner agencies, to provide our clients with true digital expertise and marketing activation recommendations.

Key clients in the Beauty Division at Semantiweb:

Responsibilities:

• Conducting the analysis of consumer reviews and conversations on brands/products through recurring reports for the L'Oréal Group (in English).
• Conducting ad-hoc marketing studies (categories, brands, products, usage, influencers, égéries) across the social web (review sites, Twitter, Instagram, Facebook, blogs/forums) based on consumer conversation monitoring.
• Monitoring market trends, industry news in the cosmetic sector, tracking popular brands, and product innovations for creating infographics and trend content.
• Managing updates for an internal platform used by the Consumer Service France of the L'Oréal Group and assisting in generating recurring reports for this account.
• Categorizing cosmetic brands and products for our database and assisting in optimizing the review presentation interface for the L'Oréal Group.

If you want to join our team, we’d love for you to:

• Have an excellent knowledge of the cosmetics industry.
• Have a strong interest in consumer marketing, the internet, and social media.
• Have the ability to work autonomously and proactively in a dynamic "start-up" environment.
• Be proficiency in Excel and PowerPoint.
• Be fluent in English, with proficiency in Chinese being a significant advantage.
• Have an analytical mindset and synthesis skills for analysis.
• Have project management skills including versatility, accuracy, and proactivity.
• Have excellent language skills (spelling and grammar).
• Have a Bachelor's or pursuing a Master's degree from a university or business school.