Junior Consumer Insight Manager (H/F) - Paris (75)

Lactalis Group; Paris; Sur place; EUR 40 000 - 55 000; Plein temps

Avantages offerts par ce poste

Health insurance

Performance bonus

Profit-sharing

13th month salary

Résumé du poste

Lactalis recherche un Junior Consumer Insight Manager pour renforcer l’équipe Consumer Insight en France, basé à Paris. Vous conduirez des recherches ad hoc et soutiendrez les équipes marketing locales dans les projets d’innovation et de développement de marque.

Vous aurez pour mission d’assurer la qualité des projets, de transformer les insights en opportunités business et de servir de partenaire business dans un contexte international.

Qualifications

• Au moins 3 à 5 ans d’expérience en Market Research dans le FMCG ou une grande entreprise.
• Connaissance des recherches ad hoc et capacité à transformer insights en décisions.
• Expérience dans un contexte international est un atout.

Responsabilités

• Conduire des projets de recherche ad hoc et piloter leur exécution.
• Clarifier les défis marketing et les objectifs de recherche.
• Définir le plan et la méthodologie et sélectionner l’agence adaptée.
• Mettre en œuvre les projets (échantillons, questionnaires) et superviser les prestataires.
• Travailler avec les équipes marketing pour assurer l’usage des résultats.
• Développer l’expertise Consumer Insight et nourrir le partenariat métier.
• Contribuer au développement marketing avec le voice of the consumer.
• Connecter les sources de connaissance pour soutenir la pensée stratégique.
• Contribuer aux missions de recherche centrales et assurer le suivi budgétaire.
• Rapports réguliers et planification sous les templates Lactalis.

Connaissances

Strong analytical skills

Excellent verbal and written skills

English fluency

Business communication

Formation

Advanced degree in Marketing or Market Research

Description du poste

Votre futur poste

Come and live your

Référence : 56518
Lactalis, n°1 mondial des produits laitiers, a forgé sa singularité à travers une histoire familiale unique, aujourd’hui partagée par 85 500 collaborateurs partout dans le monde. Rejoignez des équipes passionnées par leur métier, reconnues pour leurs expertises, et qui chaque jour, par leur engagement, font grandir avec audace et pragmatisme des marques connues et reconnues.

Votre futur poste

Come and live your #LactalisExperience, join our Global Sales & Marketing team as a Junior Consumer Insight Manager, to reinforce the Consumer Insight team in France strategic zone.

From your Expertise to yours

His/her core responsibilities will consist in conducting special adhoc research, working cross functionally with Consumer Insight Managers, bringing research support to the local marketing teams and acting as a business partner in their innovation/renovation/brand development projects.

He/she will be responsible for ensuring the quality of ad hoc market research projects, driving decision making and looking for business opportunities by the appropriate use of Market Research results and consumer insights.

Main Responsibilities Include The Following

• Lead ad hoc market research projects
• Clarify marketing challenges and market research objectives.
• For each project, define a market research plan and a suitable and consistent methodology, in line with Group Lactalis best practices, and choose the appropriate agency.
• Be accountable for implementing the research projects (samples, questionnaires) and supervising the quality of services provided by the vendors.
• Work closely with the marketing teams to make sure results are understood and used internally in the most business performing way.
• Contribute to developing Consumer Insight expertise and nourish business partnership with the marketing teams
• Contribute to marketing developments, using his/her consumer knowledge as "the voice of the consumer".
• Connect the dots between the different research/sources of consumer knowledge, to support the marketing teams in their strategic thinking.
• Contribute to central research missions
• Ensure regular reporting, on-going planning and follow-up of his/her market research activities and budgets, under Lactalis templates.

This position is available immediately on a permanent contract (CDI) in Paris (Héron Tower).

Make an impact and contribute to our success!

Pourquoi nous rejoindre ?

Because internal promotion is at the heart of our culture, you will benefit from personalized support tailored to your needs, helping you build your career path with potential opportunities for growth both in France and internationally.

You can look to the future with confidence thanks to a rewarding compensation package that recognizes your commitment: a fixed annual salary paid over 13 months, performance bonus, profit-sharing and incentive schemes, as well as company contributions. You will also benefit from comprehensive health insurance and employee committee benefits.

Come grow and thrive alongside passionate teams!

Your strengths

With an advanced degree in Marketing, Marketing Research, Analytics, Economics or Business preferred and you have at least 3/5 years of proven experience in Market Research, either in a well-known institute, acknowledged as a reference in quantitative Adhoc research in FMCG, or in the Consumer Insight Department of a famous FMCG company. An experience working in an international context would be helpful.

Skills/Abilities

• Strong analytical skills upon which to base decision making.
• Competent with data and basic statistical understanding.
• Ability to translate consumer insights in business implication, for inspiration.
• Dynamic and proactive to push projects, with influential skills.
• Excellent verbal and communication skills.
• Capacity to connect the dots from multiple research projects, and to create a compelling storytelling.
• Ability to be part of a team, and to work in a multi-functional networking environment, open-minded, and able to adapt to foreign working cultures.
• Open and willing to develop technical skills in adhoc research.
• Fluent in English, experience working in an international context would be helpful.

Unlock your potential in a learning-oriented environment!

After an initial phone screening, you will meet with your future Manager and a Human Resources representative.