Junior Brand Marketing Manager

Jobtailor; Paris; Sur place; EUR 42 000 - 52 000; Plein temps

Résumé du poste

Jobtailor is seeking a creative Brand Marketing Specialist in Paris to drive our social media and content strategy. You will own brand positioning, ensure guidelines are applied across channels, and collaborate with freelancers and agencies to produce assets.

You will monitor trends, contribute to market research targeting pet parents, define the cross‑channel editorial calendar, write content, and help launch campaigns across paid social, partnerships, and influencer programs.

Qualifications

• Master's level education in communications, marketing or business.
• Initial marketing experience via internship or work-study.
• Strong knowledge of Instagram and TikTok.
• Fluent French; excellent written French.
• Proficient in English; comfortable in an international environment.

Responsabilités

• Define brand strategy and positioning.
• Ensure brand guidelines are applied across channels.
• Conduct competitive monitoring to identify trends.
• Contribute to market research targeting pet parents.
• Define cross-channel editorial calendar and write content.
• Collaborate with freelancers and agencies to produce assets.
• Assist with launches and monitoring of marketing campaigns.
• Help create landing pages and campaign materials.
• Contribute to social media management and influencer strategy.
• Identify and manage partnerships with content creators and influencers.

Connaissances

Brand strategy

Social media management

Content creation/writing

Influencer marketing

Campaign coordination

English proficiency

French language proficiency

Formation

Master's degree in marketing/communications/business

Description du poste

Responsibilities

• Brand strategy & positioning
• Ensure brand guidelines are correctly applied across all channels and materials
• Conduct competitive and industry monitoring to identify trends and opportunities
• Contribute to market research and surveys targeting pet parents
• Help define the cross-channel editorial calendar (website, social media, email, in-app and site articles) and write content
• Collaborate with freelancers and agencies (designers, videographers) to produce creative assets
• Assist with the launch and monitoring of marketing campaigns (paid social, partnerships, etc.)
• Help create landing pages and campaign materials
• Contribute to social media management (Instagram & TikTok) and influencer strategy
• Identify and help manage partnerships with content creators and influencers

Requirements

• Master\'s-level education (Bac+4/5) in communications, marketing or business; ideally with initial marketing experience (internship or work-study)
• Strong knowledge of Instagram and TikTok
• Always up to date on the latest social media and influencer trends and news
• Creative and proactive — able to generate ideas and be a driving force in the team
• Proficient in English and comfortable working in an international environment (e.g., with Swedish and German colleagues)
• Excellent written French with impeccable spelling and grammar
• You love animals