Influencer Marketing Manager

Procter & Gamble; France; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Procter & Gamble is seeking an Influencer Marketing Manager for Oral Care France. You will own the local influencer strategy and translate global brand visions into culturally relevant programs that resonate with French audiences.

You will collaborate with creators, agencies, and cross-functional teams to bring campaigns to life with authentic partnerships and measurable impact. You will work with a diverse creator network, from emerging voices to leading influencers, to drive brand trust,

Qualifications

• Lead influencer strategy for Oral Care France, translating regional platforms into culturally relevant programmes.
• Build annual influencer and content roadmaps across activations.
• Identify, engage and onboard creators aligned with objectives and campaigns.
• Oversee activation, contracting and briefing processes with agencies.
• Coordinate end-to-end campaign execution from briefing to publication.
• Monitor performance and translate insights into recommendations.

Responsabilités

• Lead Influencer Strategy: Own the local influencer strategy for Oral Care France, translating regional brand platforms into culturally relevant programmes across activations.
• Build and activate Creator Partnerships: Work with influencer agencies to identify, engage, and onboard creators aligned with objectives, audiences and needs.
• Manage End-to-End Campaign Execution: Lead influencer campaigns from briefing through publication, coordinating content creation, approvals, and launches.
• Drive Community Engagement and Reputation Management: Collaborate with Communications to support issues and social conversations and keep the brand relevant.
• Leverage Insights to Optimise Performance: Monitor campaigns, conversations, trends, and competitor activity using analytics and tools; translate insights into actions.
• Foster Cross-Functional Collaboration: Align influencer activity with broader objectives with Brand, Media, Communications and regional teams.

Connaissances

Influencer strategy

Creator partnerships

Campaign management

Description du poste

Job Location

PARIS GO-ASNIERES-SUR-SEINE

Job Description

Help shape the conversation around some of the world's most loved oral care brands.

We're looking for a passionate Influencer Marketing Manager to lead influencer and creator strategy for Oral Care France. This is an exciting opportunity to sit at the intersection of brand building, culture, social influence, and consumer engagement-working with creators who shape conversations and drive meaningful connections with consumers.

In this role, you'll own the local influencer strategy, translating global and regional brand visions into culturally relevant programs that resonate with French audiences. You'll work with a diverse network of creators and voices-from emerging community creators to established industry influencers-helping bring campaigns to life through authentic partnerships that build brand trust, relevance, and measurable business impact.

Working closely with Brand, Media, Communications, and regional teams, you'll play a key role in ensuring influencer activity remains both strategically aligned and locally meaningful.

What You'll Do

• Lead Influencer Strategy : Own the local influencer strategy for Oral Care France, translating regional brand platforms into culturally relevant programmes that drive brand relevance, trust, and business impact. Build annual influencer and content roadmaps across Voice of Brand and Voice of Others activations.
• Build and Activate Creator Partnerships : Work with influencer agencies to identify , engage, and onboard creators who align with brand objectives , target audiences, and campaign needs. Oversee influencer activation, contracting, and briefing processes, ensuring creators have the tools and knowledge needed to represent brands authentically and effectively.
• Manage End-to-End Campaign Execution : Lead influencer campaigns from briefing through publication, coordinating content creation, approvals, feedback cycles, and launch plans. Ensure all content meets brand, regulatory, and quality standards while delivering a seamless creator experience.
• Drive Community Engagement and Reputation Management : Partner with Communications teams to support issue management, social conversations, and community engagement around influencer content, ensuring brands remain responsive and relevant throughout each campaign.
• Leverage Insights to Optimise Performance : Monitor campaign performance, social conversations, creator trends, and competitor activity using social listening, analytics, and AI-powered tools. Translate insights into actionable recommendations that continuously improve creator selection , content effectiveness, and campaign outcomes.
• Foster Cross-Functional Collaboration : Partner closely with Brand, Media, Communications, R&D, and regional teams to align influencer activity with broader business objectives , sharing best practices and learnings across markets and functions.

Contribuez à façonner les conversations autour de certaines des marques d'hygiène bucco-dentaire les plus appréciées au monde.

Nous recherchons un(e) Responsable Marketing d'Influence passionné(e) pour piloter la stratégie influence et créateurs de contenu pour notre activité Oral Care en France. Cette opportunité unique vous permettra d'évoluer au croisement de la construction de marque, de la culture digitale, de l'influence sociale et de l'engagement des consommateurs, en collaborant avec des créateurs qui façonnent les tendances et créent des connexions authentiques avec leurs communautés.

Dans ce rôle, vous serez responsable de la stratégie d'influence locale, en traduisant les visions globales et régionales des marques en programmes culturellement pertinents et adaptés aux audiences françaises. Vous travaillerez avec un réseau diversifié de créateurs et de voix d'influence - des créateurs émergents aux influenceurs reconnus du secteur - afin de donner vie à des campagnes impactantes grâce à des partenariats authentiques qui renforcent la confiance envers les marques, leur pertinence culturelle et leur impact business.

En étroite collaboration avec les équipes Brand, Media, Communication et les équipes régionales, vous jouerez un rôle clé pour garantir que les activations d'influence soient à la fois stratégiquement alignées et localement pertinentes.

Vos responsabilités

• Définir et piloter la stratégie d'influence : Développer et mettre en œuvre la stratégie locale d'influence pour Oral Care France en adaptant les plateformes de marque régionales aux réalités du marché français. Construire les feuilles de route annuelles des créateurs et des contenus à travers les activations « Voice of Brand » et « Voice of Others ».
• Développer et activer des partenariats créateurs : Collaborer avec les agences d'influence pour identifier, sélectionner et engager les créateurs les plus pertinents au regard des objectifs des marques, des audiences cibles et des campagnes. Superviser les processus d'activation, de contractualisation