Hybrid Senior Marketing Strategy & Planning Lead – Paris

Deliveroo, incorporated; Paris; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Deliveroo in Paris is seeking a Senior Integrated Marketing Strategy & Planning Manager to translate central marketing direction and French priorities into a cohesive 360° plan. The role collaborates with central teams and the France leadership to align objectives and timelines in a fast-moving environment.

Based in Paris with a hybrid working model, you will lead quarterly planning, oversee local activations such as Back-to-School and Black Friday, and ensure campaigns stay aligned with brand

Qualifications

• 5–8 years of experience in integrated marketing, planning, strategy or programme management.
• Experience turning business priorities and performance data into actionable plans.
• Experience orchestrating 360° campaigns in a matrix environment with local and central teams.

Responsibilities

• Lead France quarterly planning, from kick-off through approval of priorities, objectives and the calendar.
• Translate central direction and French market needs into one coherent integrated 360° marketing plan.
• Develop prioritisation recommendations and trade-off scenarios based on impact, capacity, investment and dependencies.
• Define campaign objectives and KPIs with teams; feed learnings into future plans.
• Act as PMO for key moments (Back-to-School, Black Friday); build the overarching narrative.
• Coordinate local campaigns and partner activations with Promo & Partnerships teams.
• Lead localisation of global campaigns and align media plans to the French market.
• Manage day-to-day contact with agencies for execution and planning.
• Coordinate major brand partnerships (e.g., Top Chef) with partners.

Skills

Strategic thinking

Data fluency

Analytical skills

Integrated planning

Programme management

Stakeholder management

Prioritisation

Trade-off decisions

Job description

Deliveroo in Paris is seeking a Senior Integrated Marketing Strategy & Planning Manager to translate central marketing direction and French priorities into a cohesive 360° plan. The role collaborates with central teams and the France leadership to align objectives and timelines in a fast-moving environment.

Based in Paris with a hybrid working model, you will lead quarterly planning, oversee local activations such as Back-to-School and Black Friday, and ensure campaigns stay aligned with brand