Hybrid Digital Marketing Lead: Social, Content & Automation

Electrolux Professional Group

Aubusson

On-site

EUR 40,000 - 55,000

Full time

6 days ago

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Benefits offered by this job

Hybrid work model

Career growth opportunities

Job summary

Electrolux Professional Group is seeking a Digital Marketing Specialist to lead social media, content creation, email marketing, and website/CMS management from the Aubusson area in France. The role involves coordinating with external agencies, producing multimedia content, and driving campaigns across channels.

You will collaborate with the sales team and events teams, analyze performance, and help craft long-term email strategies.

Qualifications

Minimum 3 years of digital marketing or a similar role.
Willingness to travel up to 25% for exhibitions, customer visits, events.
Fluency in English is essential; German or Italian a plus.
Experience with Salesforce Marketing Cloud strongly preferred.

Responsibilities

Coordinate with agencies to plan editorial calendars across LinkedIn, Facebook, Instagram, etc.
Ensure quality control of agency deliverables and brand alignment.
Monitor and engage with online communities to foster engagement.
Plan and manage email campaigns, segment mail lists, and analyze performance.
Maintain and update website content via WordPress; support SEO improvements.
Track KPIs, analyze campaigns, and report on ROI.
Collaborate across sales, production, events, and agencies to align digital and offline activities.