Head of Programmatic Trading Europe

Locala; Paris; Sur place; EUR 110 000 - 160 000; Plein temps

Résumé du poste

Locala is seeking a Head of Trading to lead the European trading team, driving performance and standards across multiple markets. This role blends hands-on trading (60%), team leadership, and cross-functional collaboration to deliver results for Tier 1 clients.

You will manage hiring, coaching, and resource allocation, while establishing best practices, QA processes, and a data-driven trading approach. English and French proficiency are required.

Qualifications

• 8+ years of professional experience on a trading desk
• 3+ years of team leadership/management in programmatic digital advertising
• International experience is a plus
• Track record of establishing and scaling trading best practices across multiple markets
• Strong quantitative and analytical skills

Responsabilités

• Oversee day-to-day delivery of the European trading team with priorities, guidance and mentorship
• Own team development: hiring, coaching, performance management and career-pathing
• Allocate trading resources across countries according to workload and priorities
• Ensure outputs of the trading department across all business units (countries)
• Execute campaign setup across platforms, monitor performance, and optimize strategies (60%)
• Establish and deploy best practices across setup, QA, troubleshooting and reporting
• Drive testing and experimentation across DSPs and partner platforms
• Contribute to improving internal monitoring and reporting suite
• Manage relationships with external partners and collaborate with CS/Account Managers to align trading strategies
• Feed insights back into product and roadmap discussions
• Stay current on industry trends and platform updates

Connaissances

Team leadership

Programmatic

Campaign optimization

Analytics

Cross-functional collaboration

English & French

Outils

DV360

Xandr

The Trade Desk

Description du poste

Role Summary

The Head of Trading owns the performance, standards, and people leadership of the European trading team, ensuring campaigns are executed to the highest standard across markets while acting as the internal authority on programmatic and platform best practice. The role blends hands-on trading (60% of time), team management, resource allocation, and cross-functional partnership with Client Services and other departments to drive results for Tier 1 clients.

Core Duties

Team & delivery leadership

• Oversee the day-to-day delivery of the European trading team, providing priorities, guidance, and mentorship to ensure delivery and performance targets are met
• Own team development end-to-end: hiring, coaching, performance management, and career-pathing for traders
• Allocate trading resources according to business priorities and workload across countries
• Responsible for the outputs of the trading department across all business units (countries)

Trading & platform execution

• Execute campaign setup across platforms, monitor performance, and optimize strategies (~60% of time)
• Establish and deploy best practices across campaign setup, QA/troubleshooting, and reporting, acting as the internal authority on programmatic buying
• Drive structured testing and experimentation across DSPs and partner platforms, evaluating results rigorously to inform trading strategy
• Contribute to improving the internal monitoring and reporting suite

Partnerships & stakeholder management

• Manage the relationship with external partners supplementing the team when business requires it
• Collaborate with the Head of CS/Account Managers to develop media trading strategies aligned with the campaign goals and objectives of Tier 1 clients
• Collaborate cross-functionally with creative, account management, and product teams to align strategy and execution
• Feed trading insights and advertiser feedback back into product and platform roadmap discussions

Market awareness

• Stay current on industry trends, advertising technologies, platform updates, and new tools to keep the agency competitive

What You Need to Succeed

Experience

• At least 8 years of professional experience on a trading desk (agency or sales house)
• 3+ years of successful experience as a team leader/manager in programmatic digital advertising
• International experience is a plus
• Track record of establishing and scaling trading best practices, playbooks, and QA processes across multiple markets

Technical & domain knowledge

• Hands-on experience with the main DSPs available in the market (DV360, Xandr,TTD)
• Solid understanding of the mobile ecosystem (mandatory)
• Understanding of the digital out-of-home (DOOH) ecosystem; hands-on experience is a plus
• Familiarity with a leading brand safety, fraud prevention, or attention measurement platform
• Strong quantitative and analytical skills, comfortable working with large datasets; coding/scripting experience is a plus

Soft skills & languages

• Strong relationship-building and negotiation skills, both internally and with external partners
• Ability to work effectively in a cross-functional, matrixed environment
• English and French proficiency (mandatory)