Head of Paid Ads - Performance Marketing Lead

SimpleStudy; Eu; Hybride; EUR 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Stock options

Remote in Europe

Résumé du poste

SimpleStudy, a consumer AI platform for students, seeks a performance marketing specialist to own paid user acquisition across Meta, Google, TikTok, and Apple Search Ads. You will optimize CAC, ROAS, and LTV while scaling campaigns across international markets.

You will partner with design to iterate creatives, build dashboards, and report insights using Mixpanel, Customer.io, or PostHog. This fully remote role for Europe includes stock options and flexible contracts.

Qualifications

• 4+ years of hands-on performance marketing experience focusing on paid user acquisition for consumer/mobile apps.
• Experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads.
• Track record of owning CAC, ROAS, and LTV as core metrics and budget decisions based on them.
• Comfortable with multiple international markets and currencies; localization awareness is a plus.
• Strong analytical skills; proficient with spreadsheets/SQL/dashboards for reporting and insights.
• Experience briefing and iterating on ad creative with designers using performance data.

Responsabilités

• Own and optimize paid acquisition campaigns across multiple platforms.
• Monitor CAC/ROAS/LTV and allocate budget to maximize efficiency.
• Collaborate with creative and design teams to iterate ad creatives based on performance data.
• Build and maintain dashboards to report on campaign performance across markets.

Connaissances

Paid media management

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

Analytics & reporting

Creative brief & iteration

Localization awareness

Outils

Mixpanel

Customer.io

PostHog

Description du poste

Company

SimpleStudy is a consumer AI platform for students.
We help them stay motivated to study their subjects - everything from Biology and Mathematics to Literature and Art.

Our small team has already helped +1.5 M students worldwide (UK, Ireland, Brazil, South Africa, and Australia) study better, and ~40–50k new students join us every week.

We are a remote team with a Lisbon office, having recently raised ~$4M seed round with incredible investors from Strava, OpenAI, and Meta.

Requirements

• 4+ years of hands-on performance marketing experience, with a primary focus on paid user acquisition for consumer/mobile apps
• Deep hands-on experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads
• Track record of owning CAC, ROAS, and LTV as core metrics, and making budget allocation decisions based on them
• Comfortable working across multiple international markets and currencies (UK, Ireland, Brazil, South Africa, Australia) — creative/localization awareness a plus
• Strong analytical skills; comfortable in spreadsheets/SQL/dashboards to build reporting and pull insights independently
• Experience briefing and iterating on ad creative with a designer or creative team, using performance data to guide creative direction
• Familiarity with tools like Mixpanel, Customer.io, or PostHog
• Nice-to-have: some experience with B2B/demand-gen paid channels (LinkedIn Ads, Google Ads for lead gen)

Conditions

• Remote in Europe (preference: Western/continental Europe)
• Salary: no fixed budget. Flexible.
• Stock options: yes
• Contract type: full-time employment, independent contractor