Head of Marketing Services - FBL

Visa; Paris; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

Visa in Paris is seeking a senior Client Marketing Lead for FBL to drive growth and development of the client marketing function. You will lead bespoke co-marketing plans with key clients across issuers, merchants, fintechs and other partners, and oversee the activation of sponsorships, data insights, and research to create value.

Reporting to Head of Marketing, you will manage at least three contributors, collaborate with Sales, and ensure a robust measurement framework for learning and

Qualifications

• Experience leading B2B2C marketing programs for major brands.
• Proven ability to manage client-facing initiatives and relationships.
• Strong collaboration across cross-functional teams.
• Budget management and pricing for marketing services.
• Excellent written and verbal communication in English (French a plus).

Responsibilities

• Identify and drive co-marketing opportunities with Visa clients and partners.
• Oversee end-to-end B2B2C marketing activations and product launches.
• Support Business Development efforts including RFP responses.
• Ensure compliance with Visa policies and market regulations.
• Manage and monitor marketing budgets and financing processes.

Skills

Collaboration

Stakeholder management

Marketing leadership

Budget management

Coaching

Attention to detail

Communication

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

What’s it all about?

This is an exciting opportunity toleadthe growth and development of the Client Marketing function for FBL.

The primary function is to lead and oversee the development and execution of bespoke co-marketing plans with Visa’s key clients across Issuers, merchants and acquirers, fintechs and other strategic partners.

The individual must have an expert understanding of B2C marketing with knowledge of B2B marketing a plus, in order to create added value for Visa and its clients,through the activation of sponsorships , Visa and client data and insights , researchand best practise to name but a few.

Reporting to the Head of Marketing for FBL, the role will have line management responsibility for a team of at least 3 contributors, and require hands-on management of certain signature clients along with the Sales teams.

What we expect of you, day to day

• Identify and drive opportunities for co-marketing for Visa with our clients and partners (issuing banks, merchants and FinTechs), and lead the teams that execute those plans, while developing and creating close relationships with marketing leads on the client side.
• Oversee end-to-end B2B2C marketing approach to activating Visa Sponsorship properties and product launches with clients, understanding the business challenge/ opportunity together with clients and define and support the execution of the solution along with ensuring a robust measurement framework for continuous learning and improvement.
• Support Visa’s Business Development efforts such as RFPs, prospecting.B2B marketing is an increased focus for Visa.
• Ensure compliance of Client Marketing projects with Visa policies and market regulations
• Oversee efficient use of marketing program budget, and of an intricate financing process of campaigns, in line with contractual commitments with clients and partners.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

Qualifications

What we’re after…

• Someone highly collaborative working with a variety of internal and external partners in cross-functional areas of the business.
• Someone experienced and confident interacting with senior management and C-suite, as well as being highly effective in matrix organisation
• Experience with high level of marketing experience with well-known brands (experience in client-facing functions is a plus)
• Experience in a variety of marketing programs such as client acquisitions/upsell, account activation and usage, loyalty, sponsorship activations
• Experience in managing teams that execute marketing campaigns and track/analyse results
• Acumen for pricing of marketing services and budget management
• Proven ability in coaching and developing high performing teams
• Meticulous attention to detail, inquisitive and open to learn
• Strong verbal and written communication skills in ENG as a second language

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.