Head of marketing P&C L&H

SCOR; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading reinsurance firm in Paris is seeking a strategic marketing manager responsible for defining and executing the global marketing strategy. You will lead an international team and develop engaging marketing content across various platforms. Ideal candidates will have over 5 years of experience in insurance/reinsurance and a degree in marketing or communications.

Qualifications

• 5+ years in insurance/reinsurance, ideally in management.
• Experience in marketing and communications.
• Ability to lead international teams in a remote environment.

Responsabilités

• Define and execute the global marketing strategy.
• Manage an international marketing team.
• Develop content across multiple media platforms.

Connaissances

Strong management skills

Strategic thinking

Communication skills

Problem-solving abilities

Negotiation skills

Presentation skills

Formation

Bachelor of Arts in Marketing or Communications

Description du poste

Main goals are to increase recognition of SCOR’s expertise and differentiation to clients around innovation and sustainable initiatives, working in close collaboration with P&C / L&H top management and underwriting teams to create an engaging client facing marketing strategy.

In parallel, manage a team of marketing experts and work closely with communications team members for a consistent approach throughout the organization.

Key duties and responsibilities

• Responsible for defining the global strategy, for planning and execution of the P&C / L&H marketing plan
• Structure, manage and drive an international team of marketing experts to execute the marketing plan
• Develop and maintain on-going collaboration with SCOR business leaders and underwriters in all geographies to develop and execute strategic initiatives that demonstrate SCOR’s value as an innovative partner and solution provider to our clients
• Define a clear editorial line aligned with the strategy to develop, lead and champion a forward-thinking thought leadership agenda that strengthens SCOR’s position in the market.
• Create new and innovative opportunities to communicate and educate through leadership content including training programs
• Work with the rest of the communications team to build content generation in line with the strategy across all forms of media and events – newsletters, podcasts, webcasts, blogs, LinkedIn posts and videos, other social media, conferences and partnerships.
• Participate in the structuration of a consistent digital environment including marketing automation tool for an efficient multichannel marketing strategy. Drive with analytics and marketing data to adjust the marketing plan.
• Lead efforts to evolve, elevate and continually build SCOR’s brand, reputation and recognition across the industry. Liaison with the External Communications team (in charge of Corporate content, press relations, social media) for a consistent approach to press and media.
• Create opportunities across the organization for more frequent idea generation / brainstorming sessions through collaborative communities.Support internal communications.

Required experience & competencies

Experience

• Preferably insurance / reinsurance experience (in both P&C and L&H businesses) in a responsible management position - 5 years or more
• Marketing and communications experience
• Strong management skills with international team members and a remote environment
• Resourceful problem solver skilled in critical thinking and project management
• Strong interpersonal, negotiation and influencing skills
• Ability to define problems, collect data, establish facts and draw valid conclusions
• Strong verbal and written communications skills
• Good presentation skills
• Entrepreneurial and positive mindset
• Motivated, results-oriented, open minded

Personal Competencies

• Problem Solving - Identifies and analyzes issues, proposes and rolls out relevant solutions after appropriate approvals.
• Communication - Knows how and when to develop / sustain a message (speaking and writing), uses the right tools to present information.
• Resilience - Demonstrates an ability to step back when facing difficult situations and to bounce back after a failure.
• Decision Making - Makes decisions and / or rolls out the decisions taking into account all available information.
• Accountability - Alerts, raises the critical points when needed, shoulders and corrects his / her decisions and shows responsibility regarding cost management.
• Commitment - Makes effort to bring his / her skills and uses his / her expertise to contribute to the success of the Group.
• Curiosity - Demonstrates an appetite for learning and developing his / his-self in his / his field of expertise, can develop new practices and methods in relation with his day-to-day work.

Digital Competencies

• create information : generate new digital content and knowledge by organizing, integrating, adapting and applying digital information
• understand when and for what purpose to use the different remote management tools
• determine information needs : recognize, define and articulate digital information needs
• use Internal / external social media
• assess accurate sources of information.

Managerial competencies (if applicable)

• Team Spirit - Helps his / her colleagues and facilitates working relationships seeking the consensus.
• Feedback - Gives and takes into consideration constructive remarks, with his / her management, peers, clients and employees.
• Flexibility - Adapts to change and shows reactivity to make the best of it.

Required Education

• Bachelor of Arts in Marketing, Communications or another subject area deemed relevant is a must.