Head of Global Corporate Campaigns F/M

Betclic Group; Bordeaux; Hybride; EUR 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Hybride

Assurance santé

Congés payés 25 jours

Résumé du poste

Betclic Group recherche un/la Head of Global Corporate Campaigns pour diriger nos campagnes de communication d'entreprise à l'échelle mondiale. Vous transformerez les priorités stratégiques en campagnes intégrées et assurerez une déploiement international avec un fort accent sur les résultats et le rayonnement de la marque.

Le poste implique une collaboration avec les équipes créatives et médias, une supervision budgétaire et une capacité à mener des projets cross-fonctionnels dans un

Qualifications

• 8-10 ans d'expérience en Communications d'entreprise ou campagnes intégrées.
• Capacité à diriger des campagnes à grande échelle de la planification à l'exécution.
• Savoir traduire des priorités commerciales en concepts de communication.
• Expérience avec des agences créatives et médias; gestion de budgets.

Responsabilités

• Concevoir les campagnes de communication d'entreprise de Betclic.
• Développer des toolkits de campagnes internationales et coordonner leur déploiement.
• Mesurer l'impact des campagnes et optimiser les programmes.

Connaissances

Leadership

Campaign management

Strategic thinking

Cross-functional

Budget management

Agency collaboration

Bilingual FR/EN

Outils

Marketing tools

Description du poste

--> The position can be based in either Bordeaux or Paris. If based in Paris, travel to Bordeaux is required at least 4 days per month, with all transportation and accommodation expenses covered.

WE ARE BETCLIC

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us:

An international and creative environment where every project is an opportunity to innovate
Hypergrowth that brings new challenges and development opportunities every day
A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.
A unique and friendly atmosphere, with 1,600 employees across 5 countries and our headquarters in Bordeaux

Are you passionate about sports and tech? Join us and help shape the future of online gaming!

You’ll join a Communications team at a pivotal stage of its development, with the opportunity to help shape one of its core capabilities from the ground up.

This role offers a unique opportunity to lead some of Betclic's most ambitious corporate communication campaigns, working on topics such as Technology & Innovation, Sport, Responsible Gaming and Brand.

If you're looing for a role where strategy, creativity and execution come together - and where you'll have the opportunity to build integrated campaigns that shape the reputation of one of Europe's leading entertainment and technology companies - we'd love to meet you.

ENTER THE GAME

As Head of Global Corporate Campaigns, reporting to the Deputy Comms Director, you will lead the development of Betclic's flagship corporate communication platform, transforming our strategic priorities into integrated communication campaigns that strengthen our reputation, reinforce our positioning and create impact across all our markets.

From defining communication campaign to coordinating creative development and international deployment, you'll play a central role in bringing Betclic's corporate strategy to life and ensure every campaign delivers a consistent and meaningful experience across audiences and markets.

As our Global Communications team continues to grow and evolve, you'll join at an exciting moment. This is a unique opportunity to help build a new capability within the Communications team and establish a best-in-class approach to strategic corporate communications.

YOUR ROLE WITHIN BETCLIC

Design Betclic's corporate communication campaigns

• Develop communication platforms around Betclic's strategic priorities, including Sport, Responsible Gaming, Brand Platform, Technology & Innovation.
• Translate business priorities into compelling communication concepts, defining campaign objectives, target audiences, key messages and success criteria.
• Design integrated communication plans combining earned, owned, paid and experiential activations – in close partnership with the rest of the Communications Team.
• Lead cross-functional collaboration and align stakeholders and drive decision-making throughout campaign development.
• Brief and manage our comms agency, overseeing campaign development from strategic planning through production and launch.
• Develop international campaign toolkits and partner with local Communications Managers to successfully adapt and deploy campaigns across markets.
• Ensure every campaign delivers a consistent, impactful and best-in-class communication experience across all audiences and touchpoints.

Drive communication corp campaign excellence across the Group

• Develop campaign playbooks, planning frameworks and communication toolkits that can be shared across markets.
• Support Communications Managers in adapting and executing flagship campaigns locally.
• Foster collaboration and knowledge sharing across markets by promoting best practices and successful case studies.
• Identify opportunities to improve the way we plan, develop and deliver corporate communication programmes.

Measure impact and drive continuous improvement

• Ensure our communication campaigns deliver measurable impact while continuously raising the standard of corporate communications.
• Define campaign KPIs and success metrics.
• Analyse campaign performance and identify opportunities for optimisation.
• Produce post-campaign reviews and actionable recommendations.
• Monitor communication trends, emerging formats and audience behaviours.
• Explore new storytelling approaches, AI-powered tools and innovative communication formats to continuously evolve our campaigns.

WHO ARE WE LOOKING FOR?

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm!

The job is for you if :

• You have 8-10 years of experience in Corporate Communications, Integrated Communications, Campaign Management or a similar role, either in-house or within a leading agency.
• You have successfully led large-scale corporate communication campaigns from strategic planning through execution.
• You know how to translate complex business priorities into compelling communication concepts and integrated campaigns.
• You have strong experience working with creative, communications and media agencies, from briefing to production and campaign rollout.
• You excel at managing complex, cross-functional projects involving multiple stakeholders and international teams.
• You combine strategic thinking with exceptional project management skills and flawless execution.
• You're a natural collaborator, able to influence, align and bring people together around ambitious communication projects.
• You're curious, creative and always looking for new ways to elevate corporate communications.
• You're comfortable managing significant budgets and multiple workstreams simultaneously.
• Fluent French and English are essential.

What could help you stand out?

• Experience in a Tech, Digital, Entertainment, Sports or Gaming company.
• Experience developing high-profile corporate reputation or purpose-led campaigns.
• Strong understanding of earned, owned and paid media ecosystems.
• Experience working across multiple international markets.
• Strong creative judgement and experience collaborating with leading creative agencies.
• A passion for innovation, AI and emerging communication trends.

WHAT ARE THE RECRUITMENT STEPS?

• If your application is shortlisted, Elodie will contact you for an initial HR screening (30 minutes). Then, you will complete the AssessFirst test (personality, motivation and cognitive reasoning).
• Next, you will meet Louise, Deputy Communications Director (your future manager).
• You will prepare a Case Study.
• Then, you will meet Nathalie, VP Communication and a stakeholder from the Acquisition and/or Marketing team.
• Finally, Elodie will conduct a final HR interview to review your AssessFirst results together.

The recruitment process usually takes between 4 to 6 weeks to ensure an optimal experience for you.

WHAT CAN YOU EXPECT?

25 days of paid leave and 10 RTT days

Ticket Restaurant® card credited with €11 per day (€6 per day funded by Betclic)

100% health insurance coverage for you and your children

50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

Hybrid work model

Access to a vast training catalog, with opportunities for professional development every year

Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

Internal events to liven up your daily life

On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Permanent contract, available immediately in Bordeaux or Paris.

Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX.