Head of Digital Acquisition (F/M/X)

LVMH Group; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

LVMH Group is seeking a Lead for Dior's global digital acquisition strategy in Paris. The role involves driving qualified traffic and optimizing media effectiveness across various markets. You will be responsible for defining strategic governance and best practices in digital acquisition, ensuring sustainable growth and adaptability in an evolving ecosystem.

Key responsibilities include establishing acquisition priorities, enhancing media performance, and improving measurement frameworks. The ideal candidate will have strong expertise in digital acquisition and excellent leadership skills.

Qualifications

• Strong expertise in digital acquisition, media strategy, and performance marketing.
• Deep understanding of paid search, paid social, attribution, and traffic measurement.
• Experience operating in complex global or multi-market organisations.

Responsabilités

• Define and evolve Dior's global digital acquisition strategy.
• Establish acquisition priorities, frameworks, and performance objectives.
• Own the global measurement and attribution framework for digital acquisition.

Connaissances

Digital acquisition

Media strategy

Performance marketing

Analytical skills

Stakeholder alignment

Description du poste

Lead Dior's global digital acquisition strategy, driving qualified traffic, media effectiveness, and measurement excellence across markets.

The role is responsible for defining the strategic direction, governance, and best practices across paid media, traffic acquisition, attribution, and performance measurement, ensuring regions are equipped to deliver sustainable growth while adapting to an evolving digital ecosystem.

Operating at the intersection of media, measurement, and consumer behaviour, the role partners closely with regional teams to optimise performance, identify growth opportunities, and elevate acquisition maturity across the organisation.

Job responsibilities

1. Global Acquisition Strategy & Performance (35%)

• Define and evolve Dior's global digital acquisition strategy across paid search, paid social, and emerging acquisition channels
• Establish acquisition priorities, frameworks, and performance objectives aligned with business goals
• Partner with regional teams to drive traffic growth, efficiency, and acquisition performance
• Identify new opportunities to improve acquisition effectiveness across markets

2. Paid Media Excellence (25%)

• Define global best practices, governance, and operating models across paid search and mid-to-lower funnel paid social
• Partner with regions and agencies to improve campaign effectiveness, audience strategies, bidding approaches, and media efficiency
• Support the adoption of new media capabilities, platform features, and acquisition opportunities
• Ensure consistency of approach while allowing for regional flexibility and market-specific needs

3. Measurement & Attribution (25%)

• Own the global measurement and attribution framework for digital acquisition activities
• Define standards and best practices across reporting, attribution, incrementality, and performance evaluation
• Partner with regional teams to improve measurement maturity and decision-making
• Drive continuous improvement in traffic quality, acquisition efficiency, and performance visibility

4. Traffic Intelligence & Growth Insights (10%)

• Monitor acquisition trends, traffic evolution, channel dynamics, and emerging consumer behaviours
• Identify opportunities and risks impacting digital traffic and acquisition performance
• Translate insights into actionable recommendations for regional and global teams

5. Capability Building & Regional Enablement (5%)

• Support the development of acquisition capabilities across regional teams
• Facilitate knowledge sharing, best practice dissemination, and cross-market collaboration
• Contribute to the continuous evolution of acquisition expertise across the organisation

Profile

• Strong expertise in digital acquisition, media strategy, and performance marketing
• Deep understanding of paid search, paid social, attribution, and traffic measurement
• Experience operating in complex global or multi-market organisations
• Strong analytical and commercial mindset
• Ability to influence and align multiple stakeholders
• Excellent communication and strategic leadership skills